Marketing Data Analyst: Growth & ROI Analytics

MR DIY International; Seri Kembangan; On-site; MYR 60,000 - 100,000; Full time

Job summary

MR DIY International is seeking a data analytics–driven marketing insights professional to lead campaign measurement, loyalty experimentation and regional analytics. You will define KPIs, run A/B tests, and evaluate ROI across festive campaigns and brand initiatives.

You will extract and model sales, customer and marketing data, build dashboards in Power BI or Holistics, and deliver timely insights with clear recommendations to management and cross-functional teams.

Qualifications

• Bachelor's degree in Business Analytics, Statistics, Mathematics, Information Systems, Economics, Marketing or related discipline.
• At least 4 years of relevant experience in data analytics, business intelligence or marketing analytics.
• Strong SQL and Excel skills, with dashboards in Power BI, Holistics or an equivalent platform.
• Practical understanding of experimental design, A/B testing, statistical significance, confidence intervals and bias.
• Demonstrated ability to use AI tools in analytical workflows and improve efficiency.
• Able to communicate complex findings to non-technical stakeholders in business English.

Responsibilities

• Define campaign objectives, KPIs and measurement plans for campaigns, brand initiatives and events.
• Estimate incremental sales, transactions, and ROI using test/control groups and before-and-after comparisons.
• Design and evaluate loyalty tests, customer journeys and metrics such as retention and lifetime value.
• Extract, clean, validate and analyse sales, store, product, marketing and customer data.
• Build and maintain dashboards and KPI trackers in Power BI or Holistics and present findings with clear recommendations.

Skills

Data analytics

BI dashboards

Marketing analytics

A/B testing

SQL

Excel

AI in analytics

Stakeholder mgmt

Business English

Statistical thinking

Education

Bachelor's degree

Tools

Power BI

Holistics

Job description

MR DIY International is seeking a data analytics–driven marketing insights professional to lead campaign measurement, loyalty experimentation and regional analytics. You will define KPIs, run A/B tests, and evaluate ROI across festive campaigns and brand initiatives.

You will extract and model sales, customer and marketing data, build dashboards in Power BI or Holistics, and deliver timely insights with clear recommendations to management and cross-functional teams.