Global B2B LinkedIn & Social Growth Lead

Randstad Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Randstad Malaysia is seeking a hands-on LinkedIn strategist to own the global social narrative. You will set the strategy, harmonize the global parent Page with regional Affiliate Pages, and plan multi-month content storylines to strengthen employer brand and generate qualified B2B pipeline.

This is an individual-contributor role requiring influence with designers, regional marketers and senior leaders without direct reports.

Qualifications

• 60–80% of career spent on hands-on social media and content distribution, with LinkedIn as the main platform.
• B2B background (technology, SaaS, fintech or professional services).
• Experience managing LinkedIn Pages and Campaign Manager.
• Proven example of social activity leading to B2B enquiries, pipeline or revenue.
• Understanding how social data is collected and used (listening tools, audience segmentation, CRM and marketing automation).
• Confidence influencing senior stakeholders over video calls without formal authority.
• Excellent written English and an agile, adaptable working style.
• Willingness to build from the ground up as the sole social lead in the market with a global remote team.

Responsibilities

• Set the global social strategy, with LinkedIn as the principal channel and a phased roadmap for other platforms.
• Own the governance and editorial model across the parent and Affiliate Pages, so messaging is unified.
• Plan and run an integrated social calendar, including campaign storylines built 6–8 months ahead.
• Write and adapt platform-native content and brief designers, writers and regional teams.
• Build executive and employee advocacy programmes, including ghostwriting and coaching senior leaders.
• Support social selling for client-facing teams.
• Use social listening and audience insight to flag target-account interest and route it to sales and marketing.
• Partner with talent teams on employer-brand content.
• Report on what to scale, fix or stop, using account-level engagement and commercial interest.

Education

Bachelor Degree

Tools

LinkedIn Campaign Manager

CRM & Marketing Automation

Job description

Randstad Malaysia is seeking a hands-on LinkedIn strategist to own the global social narrative. You will set the strategy, harmonize the global parent Page with regional Affiliate Pages, and plan multi-month content storylines to strengthen employer brand and generate qualified B2B pipeline.

This is an individual-contributor role requiring influence with designers, regional marketers and senior leaders without direct reports.