Global B2B Social Media Lead – LinkedIn Specialist

Randstad Malaysia; Kuala Lumpur; In loco; MYR 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Randstad Malaysia is seeking a hands-on LinkedIn strategist to own the global social narrative. You will set the strategy, harmonize the global parent Page with regional Affiliate Pages, and plan multi-month content storylines to strengthen employer brand and generate qualified B2B pipeline.

This is an individual-contributor role requiring influence with designers, regional marketers and senior leaders without direct reports.

Competenze

• 60–80% of career spent on hands-on social media and content distribution, with LinkedIn as the main platform.
• B2B background (technology, SaaS, fintech or professional services).
• Experience managing LinkedIn Pages and Campaign Manager.
• Proven example of social activity leading to B2B enquiries, pipeline or revenue.
• Understanding how social data is collected and used (listening tools, audience segmentation, CRM and marketing automation).
• Confidence influencing senior stakeholders over video calls without formal authority.
• Excellent written English and an agile, adaptable working style.
• Willingness to build from the ground up as the sole social lead in the market with a global remote team.

Mansioni

• Set the global social strategy, with LinkedIn as the principal channel and a phased roadmap for other platforms.
• Own the governance and editorial model across the parent and Affiliate Pages, so messaging is unified.
• Plan and run an integrated social calendar, including campaign storylines built 6–8 months ahead.
• Write and adapt platform-native content and brief designers, writers and regional teams.
• Build executive and employee advocacy programmes, including ghostwriting and coaching senior leaders.
• Support social selling for client-facing teams.
• Use social listening and audience insight to flag target-account interest and route it to sales and marketing.
• Partner with talent teams on employer-brand content.
• Report on what to scale, fix or stop, using account-level engagement and commercial interest.

Formazione

Bachelor Degree

Strumenti

LinkedIn Campaign Manager

CRM & Marketing Automation

Descrizione del lavoro

Our client is a global B2B professional services organisation creating a new, specialist role to own its social media strategy worldwide.

The role

LinkedIn is the client's main global channel. They need a hands‑on LinkedIn power user to turn it into a consistent storyline that does two jobs:

• builds employer brand and visibility
• generates qualified B2B interest and pipeline

You will set the global social strategy, bring order to a multi-page LinkedIn presence (a global parent Page plus business‑unit and regional Affiliate Pages), and plan multi‑month content storylines that connect employer brand, customer proof and products. This is an individual‑contributor role. You will influence designers, content writers, regional marketers and senior commercial leaders without direct reports.

Key responsibilities

• Set the global social strategy, with LinkedIn as the principal channel and a phased roadmap for other platforms
• Own the governance and editorial model across the parent and Affiliate Pages, so messaging is unified and not competing
• Plan and run an integrated social calendar, including campaign storylines built 6–8 months ahead
• Write and adapt platform‑native content and brief designers, writers and regional teams
• Build executive and employee advocacy programmes, including ghostwriting and coaching senior leaders
• Support social selling for client‑facing teams
• Use social listening and audience insight to flag target‑account interest and route it to sales and marketing
• Partner with talent teams on employer‑brand content
• Report on what to scale, fix or stop, using account‑level engagement and commercial interest, not follower counts

What we're looking for

• 60–80% of your career spent on hands‑on social media, digital audience building or content distribution, with LinkedIn as your main platform
• B2B background (technology, SaaS, fintech or professional services), not B2C, FMCG, e‑commerce or influencer marketing
• Experience managing LinkedIn Pages, Campaign Manager and employee advocacy
• A proven example of social activity that led to B2B enquiries, pipeline or revenue
• Real understanding of how social data is collected and used (listening tools, audience segmentation, CRM and marketing automation), not just reading dashboards
• Confidence influencing senior stakeholders over video calls without formal authority
• Excellent written English, and an agile, adaptable working style
• Willingness to build from the ground up as the sole social lead in the market, working with a global, remote team

Not suited to: creative‑agency or KOL/influencer profiles, pure corporate communications or P.R. generalists, or those who rely on others to write and publish.

Portfolio: shortlisted candidates should be ready to present a B2B LinkedIn growth case and a commercial example.

education

Bachelor Degree