Brand & Social Media Lead — Malaysia

Randstad Malaysia; Kajang; On-site; MYR 90,000 - 130,000; Full time

Job summary

Randstad Malaysia is seeking a strategic Social Media & Branding Manager to own the brand identity, multi-channel digital presence, and integrated campaigns across its core automotive divisions.

You will lead creative production, manage paid campaigns on Meta, Google, TikTok, and YouTube, and report data-driven insights to executive leadership. This on-site role requires deep understanding of the local Malaysian market and strong leadership of cross-functional teams.

Qualifications

• 3+ years of demonstrated experience in social media marketing and brand management.
• Strong copywriting in Bahasa Malaysia and English.
• Experience with multi-channel campaigns and content creation.

Responsibilities

• Lead brand direction, tone, visual identity across consumer and corporate touchpoints.
• Formulate and manage social media campaigns across Meta, TikTok, YouTube, LinkedIn, Threads, and REDnote.
• Direct end-to-end creative production and mentor internal design and video teams.
• Plan, implement, and optimize paid campaigns focused on acquisition, leads, and ROAS.
• Monitor trends and translate local culture into timely, brand-aligned content.

Skills

Social media strategy

Brand management

Campaign management

Performance marketing

Team leadership

Education

Bachelor's degree

Tools

Meta Business Suite

Google Ads

Canva

Adobe Creative Suite

Analytics tools

Job description

Randstad Malaysia is seeking a strategic Social Media & Branding Manager to own the brand identity, multi-channel digital presence, and integrated campaigns across its core automotive divisions.

You will lead creative production, manage paid campaigns on Meta, Google, TikTok, and YouTube, and report data-driven insights to executive leadership. This on-site role requires deep understanding of the local Malaysian market and strong leadership of cross-functional teams.