Brand Narrative Lead for Leadership & Company Branding

Cause Effect Digital; Kuala Lumpur; On-site; MYR 48,000 - 72,000; Full time

Job summary

Cause Effect Digital is seeking a Brand Executive in Malaysia to lead storytelling and organic brand building across its portfolio. You will own the voice of the leadership team, develop content calendars, and drive branding initiatives with a long-term focus.

Collaborate with designers and writers to maintain brand consistency, stay ahead of digital trends, and grow engagement across LinkedIn, Instagram, and other platforms.

Qualifications

• Proficient in both written and spoken English and Bahasa Malaysia.
• Experience in copywriting, social media management, personal branding, or digital marketing.
• Strong understanding of social media algorithms across platforms.
• Ability to execute branding strategies in different industries.
• High level of professionalism and discretion.
• Enjoy thinking deeply about branding.

Responsibilities

• Develop and manage a comprehensive content calendar for leadership and corporate entities across social platforms.
• Oversee copywriting and collaborate with designers for creative solutions.
• Capture the unique voice of leaders to draft thought-leadership posts.
• Engage with followers in a professional, authentic manner.
• Stay ahead of digital trends to identify growth opportunities.

Skills

Copywriting

Social media management

Personal branding

Digital marketing

Brand strategy

Content calendar planning

Tools

Canva

CapCut

Job description

Cause Effect Digital is seeking a Brand Executive in Malaysia to lead storytelling and organic brand building across its portfolio. You will own the voice of the leadership team, develop content calendars, and drive branding initiatives with a long-term focus.

Collaborate with designers and writers to maintain brand consistency, stay ahead of digital trends, and grow engagement across LinkedIn, Instagram, and other platforms.