Growth Lead, Digital Brokerage & Activation

Randstad Malaysia

Kuala Lumpur

In loco

MYR 180.000 - 300.000

Tempo pieno

7 giorni fa

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Descrizione del lavoro

Randstad Malaysia seeks a senior Marketing Leader to drive growth and acquisition for Malaysia's premier digital brokerage for retail investors. You will own the end-to-end funnel from sign-up to funding and first trade, and lead a team across performance marketing, CRM, content, partnerships and community.

Success hinges on scaling funded accounts, reducing acquisition costs, and delivering compliant, multi-channel campaigns.

Competenze

10+ years in marketing, including 5+ years leading teams, in a digital brokerage, fintech or consumer app business.
Proven track record of scaling funded or paying users and reducing acquisition cost, with hands-on command of funnel, cohort and attribution analysis.
Experience marketing within regulated financial services advertising rules (SC, or MAS/SFC equivalent).
Experience building and closing distribution partnerships.
Strong understanding of Malaysian retail investors and digital channels; fluent in English and Bahasa Malaysia.
Able to lead a team and work inside a regional or global matrix.

Mansioni

Own the acquisition plan across performance and digital channels, partnerships, referral and affiliate programmes, Marketing Representatives and offline events.
Shift the mix from promotion-led to partnership-led growth: e-wallets, banks (including Islamic banks), employers, universities and investor communities.
Manage acquisition quality: cost per funded account, funded rate, first-trade rate and active rate.