Senior B2B Content & Digital Marketing Lead

Links International; Kampung Malaysia Tambahan; In loco; MYR 110.000 - 170.000; Tempo pieno

Descrizione del lavoro

Links International, an award-winning HR services vendor in APAC, seeks a Senior Content & Digital Marketing Specialist to lead B2B content, SEO and AI visibility initiatives. You will drive content strategy, website management and collaborate with internal stakeholders and agencies to strengthen our digital presence.

Based in Kuala Lumpur (KL Eco City), you will develop blogs, case studies, whitepapers, eDMs and campaigns, translate content for regional markets, and stay ahead of SEO and AI

Competenze

• Bachelor's degree in Marketing, Communications, or related fields.
• 5+ years in B2B content marketing and digital marketing.
• Proven experience with WordPress and SEO tools.
• Excellent English writing and editing with attention to detail and bilingual ability.

Mansioni

• Develop and manage high-quality B2B marketing content across digital channels.
• Plan and maintain editorial calendar to support campaigns.
• Create compelling copy for email campaigns, landing pages and digital campaigns.
• Translate technical information into engaging content for B2B audiences.
• Localize and translate marketing content for regional markets using AI tools.

Conoscenze

B2B content marketing

SEO & GEO

Editorial writing

Copywriting

English writing

Formazione

Bachelor's degree in Marketing/Communications

Strumenti

WordPress

SEO tools

Descrizione del lavoro

Links International, an award-winning HR services vendor in APAC, seeks a Senior Content & Digital Marketing Specialist to lead B2B content, SEO and AI visibility initiatives. You will drive content strategy, website management and collaborate with internal stakeholders and agencies to strengthen our digital presence.

Based in Kuala Lumpur (KL Eco City), you will develop blogs, case studies, whitepapers, eDMs and campaigns, translate content for regional markets, and stay ahead of SEO and AI