Global B2B GTM & Growth Lead

Tec-Do; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Tec-Do in Kuala Lumpur seeks a seasoned B2B marketing leader to craft the annual strategy, align it with cross-border growth, and drive PR and sales support for enterprise clients. You will oversee the creation of industry content, flagship case studies, and solution videos, and plan large-scale industry events to generate qualified leads and success stories.

The role also builds sales enablement tools, defines marketing-sales processes, and trains frontline teams, requiring fluent English and

Qualifications

• 5+ years of B2B marketing experience, including at least 2 years focused on internet going global or enterprise services.

Responsibilities

• B2B Marketing Strategy Development: develop the annual marketing strategy and PR roadmap with quantifiable goals for brand influence and sales support.
• Industry Solution Content Library Development: lead educational content creation for enterprise/B2B clients, including white papers, industry reports, and solution videos; create flagship annual customer case studies to support sales.
• Online and Offline Event Planning: plan and execute B2B events such as industry summits, channel co-marketing programs, and customer roundtables, generating trackable sales leads and success stories.
• Sales Enablement System Development: develop sales toolkits, including brochures, competitive comparisons, and sales scripts; establish marketing-sales collaboration processes and train frontline teams.

Skills

B2B marketing experience

Content marketing

Event planning

Sales collaboration

Business acumen

Fluent English

Job description

Tec-Do in Kuala Lumpur seeks a seasoned B2B marketing leader to craft the annual strategy, align it with cross-border growth, and drive PR and sales support for enterprise clients. You will oversee the creation of industry content, flagship case studies, and solution videos, and plan large-scale industry events to generate qualified leads and success stories.

The role also builds sales enablement tools, defines marketing-sales processes, and trains frontline teams, requiring fluent English and