General Manager, Sales and Marketing

Private Advertiser; Selangor; On-site; MYR 300,000 - 500,000; Full time

Job summary

Private Advertiser seeks a seasoned General Manager of Sales & Marketing to lead revenue-generating and customer-facing functions across sales, marketing, digital marketing, and customer service. This hands-on leader will align strategies with company goals and drive growth through data-driven decision making.

The role requires 15 years in property with 5 in management, plus a relevant degree, and experience in international markets and housing regulations.

Qualifications

• 15 years of property experience with 5 years in management.
• Bachelor's Degree in Marketing, Business Studies or related field.
• Experience in high-rise buildings, mixed development and affordable housing.
• Experience in international markets and foreign investment.
• Familiar with Housing Developers Act, National Land Code Act, Strata Titles Act and related legislation.

Responsibilities

• Provide strategic leadership and oversight of the Sales, Marketing, Digital Marketing, and Customer Service departments.
• Ensure all commercial strategies and execution are aligned with company objectives, targets, and budgets.
• Develop and execute integrated sales, marketing, and digital marketing strategies to attract and retain customers.
• Provide clear direction to meet financial targets and timelines.
• Support top management in feasibility studies, business, and product development.
• Identify and pursue new business opportunities for property and land revenue generation.
• Create effective product positioning, pricing strategies, and innovative marketing campaigns.
• Drive digital marketing strategies to boost traffic, engagement, and sales across digital platforms.
• Conduct market research, competitor analysis, and adjust strategies based on market and digital trends.
• Oversee both local and international markets, setting pricing models for optimal returns.
• Manage external real estate agents, negotiate terms, and review performance.
• Monitor sales performance, billing, collection, lead generation, and digital marketing metrics, reporting progress to management.
• Ensure operating expenses remain within budget limits.
• Drive and implement branding initiatives while enforcing brand guidelines.
• Ensure compliance with legal requirements by liaising with regulators.
• Stay updated on property market trends, digital marketing advancements, and regulations to capitalize on opportunities.
• Undertake and all other duties and responsibilities as assigned by the Management.

Skills

Sales leadership

Marketing leadership

Digital marketing

Customer service

Data analytics

Market research

Education

Bachelor's degree in Marketing or Business

Job description

We are seeking an experienced General Manager of Sales & Marketing to lead our revenue-generating and customer-facing functions. This hands-on strategic leader will be responsible for driving growth through sales, marketing, digital marketing, and customer service operations. The ideal candidate will have a proven track record in optimizing commercial processes, leading high-performing teams, and leveraging data-driven insights to meet and exceed business objectives. A key focus will be ensuring all activities are fully aligned with the company's goals and revenue targets.

Key Responsibilities and Accountabilities:

Provide strategic leadership and oversight of the Sales, Marketing, Digital Marketing, and Customer Service departments.

Ensure all commercial strategies and execution are closely aligned with company-wide objectives, targets, and budgetary guidelines.

Develop and execute integrated sales, marketing, and digital marketing strategies to attract and retain customers.

Provide clear direction to meet financial targets and timelines.

Support top management in feasibility studies, business, and product development.

Identify and pursue new business opportunities for property and land revenue generation.

Create effective product positioning, pricing strategies, and innovative marketing campaigns.

Drive digital marketing strategies to boost traffic, engagement, and sales across digital platforms.

Conduct market research, competitor analysis, and adjust strategies based on market and digital trends.

Oversee both local and international markets, setting pricing models for optimal returns.

Manage external real estate agents, negotiate terms, and review performance.

Monitor sales performance, billing, collection, lead generation, and digital marketing metrics, reporting progress to management.

Ensure operating expenses remain within budget limits.

Drive and implement branding initiatives while enforcing brand guidelines.

Ensure compliance with legal requirements by liaising with regulators.

Stay updated on property market trends, digital marketing advancements, and regulations to capitalize on opportunities.

Undertake and all other duties and responsibilities as assigned by the Management.

Qualification Requirements:

At least 15 years of property experience with 5 years in management, preferably in property development industry.

Possess at least Bachelor's Degree in Marketing, Business Studies or related field.

Experience in a high-rise buildings, mixed development and affordable housing scheme.

Experience in international market and foreign investment.

Familiar with other states' development and market sentiments.

Familiar with Housing Developers Act, National Land Code Act, Strata Titles Act and related legislation.