General Manager – Marketing & Sales (Property Development)

TRE Towers Holding Sdn Bhd; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

TRE Towers Holding Sdn Bhd in Malaysia is seeking a General Manager - Marketing & Sales (Property Development) to lead strategic marketing, business growth and product positioning for property developments. You will drive market research, pricing, digital strategy, CRM usage, and oversight of launches, branding and stakeholder relationships while mentoring the Sales & Marketing team.

The role requires a strong track record in property sales and marketing, leadership, and the ability to drive

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Real Estate, or related discipline.
• 8-10 years of experience in property sales and marketing, with at least 3-5 years in a managerial or leadership capacity.
• Proven track record in developing sales strategies, managing property launches, and achieving business growth targets.
• Strong knowledge of property market trends, branding, digital marketing, CRM, and customer engagement strategies.
• Excellent leadership, communication, negotiation, and stakeholder management skills.

Responsibilities

• Develop and execute sales and marketing strategies for property developments to achieve business growth, project profitability, and market competitiveness.
• Lead market research, feasibility studies, competitor analysis, pricing strategies, and provide strategic recommendations to the Management.
• Collaborate with Project teams, consultants, and sales agencies on product positioning, design concepts, and market-driven development strategies.
• Develop and oversee integrated marketing, branding, and communication strategies across digital, traditional, and promotional platforms.
• Manage marketing budgets and evaluate campaign performance to maximize marketing effectiveness and ROI.
• Drive digital marketing initiatives, lead generation strategies, and customer engagement through effective use of digital platforms and CRM systems.
• Develop and implement sales strategies to achieve project sales targets and maximize take-up rates.
• Lead project launches, sales galleries, exhibitions, roadshows, and promotional activities to support business objectives.
• Monitor sales performance and market feedback to identify opportunities and implement improvement strategies.
• Build and maintain strong relationships with real estate agents, investors, and potential homebuyers to strengthen market presence, drive sales performance, and enhance customer engagement.
• Establish strategic partnerships with sales agencies, business partners, bankers, lawyers, and other key stakeholders.
• Liaise with relevant authorities and stakeholders on regulatory requirements, licensing, and project-related matters.
• Lead, mentor, and develop the Sales & Marketing team to achieve departmental objectives and performance targets.
• Establish departmental goals, policies, and performance indicators aligned with business objectives.
• Collaborate with internal departments to ensure effective execution of marketing and sales initiatives.
• Prepare and present sales, marketing, and market intelligence reports to the Management.
• Analyze market trends, sales performance, and campaign effectiveness to support strategic decision-making.
• Drive continuous improvement initiatives to enhance business performance and operational effectiveness.

Skills

Leadership

Communication

Negotiation

Stakeholder management

Strategic thinking

CRM systems

Team management

Digital marketing

Education

Bachelor's Degree in Marketing, Business Administration, Real Estate, or related discipline

Tools

CRM systems

Job description

General Manager - Marketing & Sales (Property Development)

Strategic Marketing, Business Growth & Product Positioning

Develop and execute sales and marketing strategies for property developments to achieve business growth, project profitability, and market competitiveness.
Lead market research, feasibility studies, competitor analysis, pricing strategies, and provide strategic recommendations to the Management.
Collaborate with Project teams, consultants, and sales agencies on product positioning, design concepts, and market-driven development strategies.

Marketing Communications & Digital Strategy

Develop and oversee integrated marketing, branding, and communication strategies across digital, traditional, and promotional platforms.
Manage marketing budgets and evaluate campaign performance to maximize marketing effectiveness and ROI.
Drive digital marketing initiatives, lead generation strategies, and customer engagement through effective use of digital platforms and CRM systems.

Sales Strategy & Project Launch Management

Develop and implement sales strategies to achieve project sales targets and maximize take-up rates.
Lead project launches, sales galleries, exhibitions, roadshows, and promotional activities to support business objectives.
Monitor sales performance and market feedback to identify opportunities and implement improvement strategies.

Client & Stakeholder Relationship Management

Build and maintain strong relationships with real estate agents, investors, and potential homebuyers to strengthen market presence, drive sales performance, and enhance customer engagement.
Establish strategic partnerships with sales agencies, business partners, bankers, lawyers, and other key stakeholders.
Liaise with relevant authorities and stakeholders on regulatory requirements, licensing, and project-related matters.

Team Leadership & Cross-Functional Collaboration

Lead, mentor, and develop the Sales & Marketing team to achieve departmental objectives and performance targets.
Establish departmental goals, policies, and performance indicators aligned with business objectives.
Collaborate with internal departments to ensure effective execution of marketing and sales initiatives.

Performance Reporting & Business Improvement

Prepare and present sales, marketing, and market intelligence reports to the Management.
Analyze market trends, sales performance, and campaign effectiveness to support strategic decision-making.
Drive continuous improvement initiatives to enhance business performance and operational effectiveness.

Requirements

Bachelor's Degree in Marketing, Business Administration, Real Estate, or related discipline.
Minimum 8-10 years of experience in property sales and marketing, with at least 3-5 years in a managerial or leadership capacity.
Proven track record in developing sales strategies, managing property launches, and achieving business growth targets.
Strong knowledge of property market trends, branding, digital marketing, CRM, and customer engagement strategies.
Excellent leadership, communication, negotiation, and stakeholder management skills.
Strong business acumen with the ability to provide strategic recommendations and drive performance improvement.
Experience in managing Sales & Marketing teams and working with property agents, investors, and key industry stakeholders.

Our team brings together experienced professionals across property development, construction, project management, investment, sales and asset management. With expertise spanning Australia and Malaysia, we combine international perspectives with strong local knowledge to deliver quality developments and create long-term value.

At TRE TOWERS, we believe in teamwork, professionalism and continuous growth - empowering our people to contribute, innovate and grow together.

Our team brings together experienced professionals across property development, construction, project management, investment, sales and asset management. With expertise spanning Australia and Malaysia, we combine international perspectives with strong local knowledge to deliver quality developments and create long-term value.

At TRE TOWERS, we believe in teamwork, professionalism and continuous growth - empowering our people to contribute, innovate and grow together.