General Manager - Sales and Marketing

Xircle Talent; Kuala Lumpur; On-site; MYR 350,000 - 600,000; Full time

Job summary

Xircle Talent represents a well-established Malaysian public-listed group seeking a General Manager - Sales and Marketing to lead all sales and marketing initiatives for its property portfolio in Malaysia. The role focuses on developing and executing strategies to achieve revenue targets, strengthen brand presence, and drive market penetration across residential, commercial, and industrial segments.

You will guide a high-performing team, oversee the full sales cycle, manage budgets, and report

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Lead and execute sales and marketing strategies for residential, commercial, and industrial property developments.
• Mentor and manage a high-performing sales and marketing team with a focus on excellence and accountability.
• Oversee end-to-end sales cycle from lead gen to negotiation and post-sales CRM.
• Plan and run integrated marketing campaigns across digital and traditional channels for new launches and inventory.
• Conduct market research and competitive analysis to identify trends, pricing and consumer preferences.
• Manage sales budgets, marketing expenditures, and ROI, with P&L responsibility.
• Establish and maintain relationships with agents, financial institutions, media, and government bodies.
• Ensure compliance with Housing Development Act and other regulations in all activities.

Skills

Leadership excellence

Strategic marketing

Digital marketing

Budgeting & ROI optimization

Team mentoring & management

Stakeholder management

Market research & analytics

CRM analysis & insights

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA or equivalent postgraduate qualification

Tools

Salesforce

Zoho CRM

Job description

Our client is a well-established Malaysian public-listed group with a strong track record in property development and township planning.

Job Summary

The General Manager - Sales and Marketing will lead all sales and marketing initiatives for our client's diverse property portfolio. This strategic role involves developing and executing comprehensive strategies to achieve revenue targets, enhance brand presence, and drive market penetration across residential, commercial, and industrial segments.

Key Responsibilities

• Develop and implement comprehensive sales and marketing strategies for residential, commercial, and industrial property developments, aligned with business objectives and market demand.
• Lead, mentor, and manage a high-performing sales and marketing team, fostering a culture of excellence, accountability, and continuous improvement.
• Oversee the entire sales cycle, from strategic lead generation and qualification through to negotiation, closing, and post-sales customer relationship management.
• Drive the planning and execution of integrated marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional advertising, public relations, and on-ground activations for new project launches and existing inventory.
• Conduct in-depth market research and competitive analysis using industry-standard tools and platforms to identify trends, opportunities, pricing strategies, and consumer preferences within the Malaysian property market.
• Manage sales budgets, marketing expenditures, and P&L responsibility, ensuring optimal return on investment (ROI) for all initiatives.
• Establish and maintain strong relationships with key stakeholders including property agents, financial institutions, media partners, and government bodies.
• Ensure strict adherence to relevant property regulations and guidelines, such as the Housing Development Act (HDA) in Malaysia, in all sales and marketing activities.
• Implement and leverage CRM systems (e.g., Salesforce, Zoho CRM) to track sales performance, manage customer data, generate actionable insights, and optimize the sales funnel.
• Prepare and present regular, comprehensive reports on sales performance, market trends, marketing effectiveness, and strategic recommendations to senior management and the Board.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or equivalent postgraduate qualification is highly preferred.
• Minimum of 10-15 years of progressive experience in sales and marketing, with at least 5 years in a senior leadership role within the Malaysian property development industry.
• Proven track record of achieving aggressive sales targets and successfully launching diverse property projects (residential, commercial, industrial, mixed-use).
• Deep understanding of the Malaysian property market dynamics, regulatory landscape (e.g., Housing Development Act), and consumer buying behavior in real estate.
• Demonstrated expertise in developing and executing integrated marketing strategies, including proficiency in digital marketing (SEO, SEM, social media, content marketing, analytics), PR, and traditional advertising.
• Proficient in using CRM platforms (e.g., Salesforce, Zoho CRM) for sales pipeline management and data analytics, and experienced with market intelligence tools.
• Exceptional leadership, communication, negotiation, and interpersonal skills with the ability to inspire, motivate, and manage large, diverse teams.
• Strategic thinker with strong analytical capabilities, financial acumen, and a results-oriented approach to budget management and ROI optimization.
• Ability to travel within Malaysia as required for project sites, business development, and stakeholder engagement.