Field Sales Executive - FMCG & Trade Activation

Heineken Malaysia Berhad; Johor Bahru; On-site; MYR 50,000 - 85,000; Full time

Job summary

HEINEKEN Malaysia is seeking a results-driven sales professional to execute visits across assigned territory, driving volume, distribution, and execution standards. You will promote visibility through POSM, NCP and activations, while expanding MOFT and TOFT distribution and building strong outlet relationships.

You will report outcomes accurately, maintain data quality, and monitor market intelligence to stay ahead of competitors in a fast-paced environment.

Qualifications

• FMCG sales experience, preferably in consumer goods.
• Excellent communication and collaboration skills.
• Strong negotiation, relationship-building and stakeholder management.
• Analytical mindset to assess outlet performance and identify opportunities.
• Results-driven, customer-focused and professional in execution.

Responsibilities

• Execute Heineken steps of visit to achieve volume, distribution and execution targets.
• Drive promotions and visibility by deploying POSM and executing activations.
• Expand distribution and outlet development across MOFT and TOFT channels.
• Build trusted relationships with outlet decision-makers and resolve daily issues.
• Ensure disciplined reporting by updating call outcomes and maintaining master data.

Skills

FMCG sales experience

Team player

Strong communication

Negotiation skills

Market knowledge

Job description

HEINEKEN Malaysia is seeking a results-driven sales professional to execute visits across assigned territory, driving volume, distribution, and execution standards. You will promote visibility through POSM, NCP and activations, while expanding MOFT and TOFT distribution and building strong outlet relationships.

You will report outcomes accurately, maintain data quality, and monitor market intelligence to stay ahead of competitors in a fast-paced environment.