EXECUTIVE, MARKETING (RAUB)

KPJ Healthcare Berhad; Kuala Lumpur; On-site; MYR 45,000 - 62,000; Full time

Job summary

KPJ Healthcare Berhad in Malaysia is seeking a Marketing Executive to support the marketing team in creating visual communications for hospital services and marketing materials. You will monitor digital marketing efforts, organize community events, and collaborate on strategies to attract corporate clients.

The role focuses on analysing market trends, managing campaigns KPIs, and assisting with budget planning to ensure cost-effective marketing initiatives across Malaysia.

Responsibilities

• Assist HOS in producing visual communications for hospital and marketing materials.
• Assist HOS in executing marketing initiatives by monitoring, researching, and reporting on digital marketing efforts.
• Support additional tasks as assigned by hospital management.
• Work with marketing team to conceptualize and execute design projects aligned with marketing strategies.
• Analyze market trends, competitor activities and patient demographics to plan marketing strategies.
• Organize and participate in community events, health fairs, and seminars to promote hospital services and build relationships.
• Track KPIs for marketing campaigns and provide regular reports to management.
• Help prepare and monitor the marketing budget, ensuring cost-effective strategies.
• Respond to patient and corporate client enquiries about medical screening, wellness, and surgical packages via email, phone, and in-person consultations. Provide detailed information on package offerings and tailor responses based on client needs.
• Continuously work to improve response times to enquiries, ensuring that all questions and concerns are addressed as quickly as possible. Implement tools or systems to automate or streamline the response process where possible.
• Assist in developing and executing marketing strategies to promote the hospital’s service packages to corporate clients through presentations, meetings, and marketing materials.

Job description

• Assisting HOS in producing visual communications that inspire, inform, and promote all hospital and marketing materials, both online and in print.
• Assisting HOS in executing marketing initiatives by monitoring, researching, and reporting on digital marketing efforts.
• Support any additional tasks or duties as assigned by hospital management.
• Work closely with the marketing team to conceptualize and execute design projects that align with marketing strategies.
• Analyze market trends, competitor activities and patient demographics to plan marketing strategies.
• Organize and participate in community events, heath fairs, and seminar to promote hospital services and build relationship.
• Track key performance indicator (KPIs) for marketing campaign and provide regular reports to management.
• Help in the preparation and monitoring of the marketing budget, ensuring cost-effective strategies.
• Respond to patient and corporate client enquiries about medical screening, wellness, and surgical packages via email, phone, and in-person consultations. Provide detailed information on package offerings and tailor responses based on client needs.
• Continuously work to improve response times to enquiries, ensuring that all questions and concerns are addressed as quickly as possible. Implement tools or systems to automate or streamline the response process where possible.
• Assist in developing and executing marketing strategies to promote the hospital’s service packages to corporate clients through presentations, meetings, and marketing materials.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Healthcare Services More than 10,000 employees

KPJ Healthcare Berhad is the leading provider of private healthcare services in Malaysia, with a history dating back to 1981 when it introduced the first private specialist hospital in Johor. The Group's core values of Safety, Courtesy, Integrity, Professionalism, and Continuous Improvement drive its integrated network of more than 29 specialist hospitals across Malaysia. Additionally, KPJ has expanded its presence internationally, with hospitals in Indonesia, Bangkok, and Bangladesh, as well as investments in retirement and age-care resorts in Australia and Malaysia.

KPJ's competitive advantage stems from its extensive reach and accessibility throughout the nation, offering a wide range of medical specialist services, some of which are pioneering in the country's healthcare industry. The company also excels in utilizing integrated technology to enhance patient care, including the adoption of Cloud Computing and continuous improvements to the KPJ Clinical Information System (KCIS). Furthermore, KPJ is exploring digitalized medical technology applications in areas such as E-Pharmacy, wearable technology, robotics, Artificial Intelligence (AI), and the Internet of Things (IoT).

With over three and a half decades of experience in hospital development and management, KPJ is built on strong fundamentals, positioning it well for the evolving healthcare industry. The company's health tourism segment has experienced significant growth through aggressive marketing strategies, expanding its footprint in various regions.

In addition to hospital-based care, KPJ has made strides in healthcare-related industries, particularly in KPJ Senior Living Care services and Healthcare Education, recognizing their potential for the future due to increasing consumer demand. KPJ hospitals have received recognition from accreditation bodies, ensuring the quality and safety of their services.

The company is committed to giving back to the community and has established a network of Klinik Wakaf An-Nur (KWAN) charity clinics and a Hospital Waqaf An-Nur (HWAN) to provide care to the underprivileged. With 18 KWAN clinics and five mobile clinics, KPJ's efforts have positively impacted over one million patients since 1998.

Overall, KPJ Healthcare Berhad's extensive network, commitment to innovation, and dedication to quality healthcare services and community outreach make it a prominent and trusted player in the private healthcare industry.

KPJ Healthcare Berhad is the leading provider of private healthcare services in Malaysia, with a history dating back to 1981 when it introduced the first private specialist hospital in Johor. The Group's core values of Safety, Courtesy, Integrity, Professionalism, and Continuous Improvement drive its integrated network of more than 29 specialist hospitals across Malaysia. Additionally, KPJ has expanded its presence internationally, with hospitals in Indonesia, Bangkok, and Bangladesh, as well as investments in retirement and age-care resorts in Australia and Malaysia.

KPJ's competitive advantage stems from its extensive reach and accessibility throughout the nation, offering a wide range of medical specialist services, some of which are pioneering in the country's healthcare industry. The company also excels in utilizing integrated technology to enhance patient care, including the adoption of Cloud Computing and continuous improvements to the KPJ Clinical Information System (KCIS). Furthermore, KPJ is exploring digitalized medical technology applications in areas such as E-Pharmacy, wearable technology, robotics, Artificial Intelligence (AI), and the Internet of Things (IoT).

With over three and a half decades of experience in hospital development and management, KPJ is built on strong fundamentals, positioning it well for the evolving healthcare industry. The company's health tourism segment has experienced significant growth through aggressive marketing strategies, expanding its footprint in various regions.

In addition to hospital-based care, KPJ has made strides in healthcare-related industries, particularly in KPJ Senior Living Care services and Healthcare Education, recognizing their potential for the future due to increasing consumer demand. KPJ hospitals have received recognition from accreditation bodies, ensuring the quality and safety of their services.

The company is committed to giving back to the community and has established a network of Klinik Wakaf An-Nur (KWAN) charity clinics and a Hospital Waqaf An-Nur (HWAN) to provide care to the underprivileged. With 18 KWAN clinics and five mobile clinics, KPJ's efforts have positively impacted over one million patients since 1998.

Overall, KPJ Healthcare Berhad's extensive network, commitment to innovation, and dedication to quality healthcare services and community outreach make it a prominent and trusted player in the private healthcare industry.

What can I earn as a Marketing Executive