Events & PR Senior Executive

Richemont; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Cartier in Kuala Lumpur seeks an Events & PR Senior Executive to lead local event planning and PR activities. You will collaborate with internal teams and external partners to deliver high-quality brand experiences, client activations and media engagements. Strong organization, industry knowledge and creative problem-solving are essential.

You will manage budgets, ensure governance, and drive post-event reporting while maintaining Cartier’s luxury standards and client focus.

Qualifications

• Experience in events or PR within luxury brands is preferred.
• Strong written and verbal communication skills essential.
• Ability to manage multiple stakeholders and timelines.

Responsibilities

• Plan and execute Maison events encompassing launches and client activations.
• Coordinate with boutiques, retail, clients, CVE, security and agencies.
• Oversee on-site roles, supervision and logistics during events.
• Budget tracking, PO creation and post-event reconciliations.
• Ensure adherence to Maison standards and governance throughout.
• Develop and manage media relations and PR activities.
• Prepare KPI reports, post-event insights and media briefs.

Skills

Multi-tasking

Media landscape

Luxury familiarity

Communication

Creativity

Organization

Independence

Teamwork

Attention to detail

Digital literacy

Job description

Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories.Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them.At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.

WHY CARTIER?

Join Cartier and step into a world where luxury meets innovation, elegance blends with creativity, and tradition embraces avant-garde design. As a globally acclaimed jeweler and watchmaker with a heritage spanning over 170 years, we’re more than our products; we’re custodians of an extraordinary legacy that continuously sets unparalleled standards in high jewelry, prestigious watches, and exquisite accessories. Cartier is a place where your contributions shape the future of luxury, driving excellence, sustainability, and creativity. Here, your journey with us enriches our shared legacy, inviting you to become an integral part of Cartier’s illustrious story.

HOW YOU WILL MAKE AN IMPACT:

The Events & PR Senior Executive supports the planning, execution and overall management of Cartier’s local events and PR activities in line with Maison strategy and guidelines. The role contributes to the delivery of high-quality brand, client and media experiences through close collaboration with internal stakeholders and external partners while ensuring operational excellence and strict adherence to Maison’s standard.

KEY RESPONSIBILITIES:

Event Management & Execution

• Responsible for and oversee the end-to-end planning and execution of Maison events including key launches, High End moments, client activations, retail programming as well as client gifting initiatives, ensuring full compliance with Maison guidelines and standards
• Manage and coordinate closely with internal stakeholders (Boutiques, Retail, Clients, CVE, Security, Logistic, Regional and International teams) and external partners (agencies, vendors, venues) through regular alignment meetings to ensure seamless communication and execution across all event deliverables: including but not limited to holistic run-of-show documents, guest lists, and post event reports with clear KPI and insights
• Manage roles & responsibilities, on-site supervision and ensure smooth logistical execution before and during events
• Budget management and tracking: PO creations, invoice processing and post-event reconciliations
• Ensure compliance with internal processes, timelines and governance requirements
• Ensure high quality production and timely roll-out of all events in line with Maison’s standards
• Oversee all event-related administrative tasks and logistics including deliveries and inventory management

PR

• Establish and maintain strong working relationships with PR agency, media partners and POIs to support the Maison’s communication objectives
• Plan, coordinate and support daily PR operations including media enquiries, PR stock coordination, photoshoots press meeting & presentations and fact-checking
• Write, edit and adapt press materials, assist in media pitches and prepare weekly briefing notes for PR agency to ensure clear alignment on priorities and messaging
• Coordinate with regional and international PR teams to ensure message alignment, approvals and timely reporting
• Monitor, consolidate, and analyze media coverage, preparing press clipping and reports and qualitative analysis to evaluate YoY performances
• Monthly clippings validation on DMR
• Monitor current market opportunities to identify new PR strategies. Actively and systematically track daily, weekly, monthly industry related and competitors’ news
• Manage local and international press trips, including editorial negotiations and coordination with internal and external stakeholders to create distinctive editorial opportunities aligned with market’s communication strategies and global guidelines
• Oversee PR-related budgets and performance tracking, including SOV, ROI and post activation reporting
• Assist in the conceptualization and execution of seasonal client & media gifting initiatives
• Arrange and coordinate media interviews
• Plan and coordinate press gifting moments in line with Maison guidelines, ensuring thoughtful execution and proper tracking
• Effectively deploy different media channels to optimize PR campaigns reach and impact
• Compile and share monthly communications plan and performance reports with internal stakeholders to support continuous improvement

SKILLS & REQUIREMENTS:

• Highly motivated, strong ability to multi-task, pro-active
• Solid knowledge on Malaysia’s media landscape
• Familiarity in luxury/retail segment is preferred
• Excellent communication and presentation skills
• A creative mind with strong problem solving skills, curious and open-minded
• Good organization and planning skills
• Independent and resourceful
• Team player with ability to build strong relationships with key people and organizations
• Meticulous and results-oriented
• Digitally-savvy, creative, enjoys innovative and new challenges

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