Assistant Marketing and CRM Manager

Chow Tai Fook Jewellery Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Chow Tai Fook Jewellery Group in Kuala Lumpur is expanding its marketing team, focusing on luxury retail branding, CRM, and loyalty program excellence. The role highlights translating global strategies into local go-to-market plans, managing marketing calendars, and ensuring brand-consistent materials across campaigns and store activations.

Ideal candidates bring 4–6 years in marketing/CRM, with a strong ability to analyze data and drive customer engagement.

Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications or a related discipline.
• Minimum 4–6 years of marketing, CRM, loyalty, or brand management experience.
• Experience in luxury retail, jewellery, fashion, beauty, or premium brands is preferred.
• Proven ability in campaign planning, CRM management, customer segmentation, and loyalty execution.
• Strong analytical skills to translate data into actions.

Responsibilities

• Translate global brand and category strategies into local go-to-market plans for launches and campaigns.
• Manage the annual marketing calendar, launches, promotions, and customer engagement initiatives.
• Develop marketing materials to align with brand guidelines and campaigns.
• Monitor campaigns and perform ROI analysis to identify improvement opportunities.
• Coordinate with stores on promotional mechanics and flawless execution.
• Lead CRM strategies to drive acquisition, retention, reactivation and engagement.
• Plan loyalty programs, events, rewards, and retention activities.
• Analyze customer data and loyalty performance for growth opportunities.
• Oversee CRM communications calendars and customer journeys across channels.
• Rollout, train, and optimize CRM and clienteling tools across stores.

Skills

CRM management

Loyalty marketing

Customer analytics

Campaign planning

Stakeholder management

Education

Bachelor's degree in marketing or related field

Tools

CRM platforms

Customer analytics tools

Job description

Chow Tai Fook Jewellery Group – Kuala Lumpur, Kuala Lumpur

Joining Chow Tai Fook Jewellery means stepping into a prestigious legacy that combines artistry and tradition with a modern, confident approach since 1929. For almost 100 years, our dedication to creating the finest designs has held true by weaving together unmatched craftsmanship and authentic heritage. This is made possible by the people and culture we embrace and embody as the leading jewellery company from Asia. We are Chinese house of timeless craft and beauty.

We prioritise employee well-being, offering comprehensive wellness programs designed to support your health in all areas. Our strong focus on career development provides ample opportunities for personal growth, skills enhancement, and advancement. By joining Chow Tai Fook Jewellery, you will be at the forefront of innovation in the luxury retail industry, influencing a global audience through a network of over 7,000 shops worldwide.

We welcome you on our Group's journey to be the most trusted jewellery group that is a lifetime partner for every generation.

Key Responsibilities

Brand & Marketing Campaigns

Translate global brand and category strategies into actionable local go-to-market plans across product launches, marketing campaigns, and retail activations

Manage and maintain the annual marketing calendar, encompassing product launches, seasonal campaigns, promotional activities, and customer engagement initiatives

Oversee the development of marketing materials, including advertising materials, point of-sale materials, promotional collateral, and publications to ensure consistency with brand guidelines

Monitor campaign performance and conduct post-campaign analysis to evaluate effectiveness, ROI, and identify opportunities for improvement

Coordinate with store operations teams on promotional mechanics, provide guidance on execution requirements

Coordinate closely with stores to ensure smooth execution of marketing campaigns and activations.

CRM & Loyalty Program Management

Manage and execute Customer Relationship Management (CRM) strategies to drive customer acquisition, retention, reactivation, and engagement

Oversee the planning and execution of loyalty program initiatives, including member acquisition campaigns, member-exclusive events, rewards programs, and retention activities

Analyze customer data, purchasing behavior, segmentation, and loyalty program performance to identify insights and opportunities for business growth

Manage CRM communication calendars and customer journeys across various communication channels.

Track, analyze and report CRM campaign performance, providing actionable recommendations for future optimization

Support the rollout, adoption, training, and ongoing optimisation of CRM and clienteling tools across stores.

Retail Marketing, Partnerships & PR

Support the planning and execution of retail activations, store events, and experiential marketing campaigns to enhance customer experience and drive store traffic

Collaborate with Retail Operations, Merchandising, and Visual Merchandising teams to ensure a consistent and engaging brand experience across all customer touchpoints

Coordinate with agencies, vendors, and partners to ensure timely and effective execution of marketing initiatives

Manage partnerships and marketing collaborations with landlords and strategic partners to drive traffic, brand visibility, and customer acquisition

Identify and manage partnership opportunities that support business growth and brand exposure

Compile and maintain monthly PR coverage reports and media clipping summaries

Coordinate gifting requirements for landlords, media, and stakeholders, including ordering, fulfilment, and contact database management

Manage procurement and inventory planning of campaign gifts-with-purchase (GWPs).

Requirements

Bachelor’s degree in marketing, Business Administration, Communications, or a related discipline

Minimum 4-6 years of relevant experience in marketing, CRM, loyalty marketing, customer engagement, or brand management

Experience in luxury retail, jewellery, fashion, beauty, lifestyle, or premium consumer brands is preferred.

Proven experience in campaign planning, CRM management, customer segmentation, and loyalty program execution

Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations

Experience in using CRM platforms and customer analytics tools is preferred

Excellent project management, stakeholder management, and communication skills

Proactive, resourceful, hands‑on individual with the ability to work independently and manage multiple priorities

Multilingual proficiency will be an advantage to support diverse customer segments, partners, and vendors.

Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously in a fast-paced retail environment.