Email Marketing & Automation Specialist

Hytech; Kampung Malaysia Tambahan; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Public transport access

Friendly working environment

Regional exposure

Team events & snacks

Job summary

Hytech, a leading management consulting firm with a global presence, is seeking an Email Marketing Specialist in Kuala Lumpur to drive regional campaigns for fintech and financial services clients. You will develop and execute email campaigns aligned with marketing strategy and manage automated journeys.

You will localise content for regional audiences, analyse performance metrics, and collaborate with sales and marketing to improve engagement.

Qualifications

• Experience leading email marketing campaigns for fintech/financial services.
• Ability to design and manage automated email journeys.
• Strong written English skills; Mandarin or other languages a plus.

Responsibilities

• Develop and execute email marketing campaigns aligned with strategy.
• Design, implement and manage automated email journeys.
• Localise email content for regional audiences (language and tone).
• Analyse campaign metrics and recommend data-driven improvements.
• Collaborate with teams to create compelling content and visuals.
• Maintain and segment email lists for targeted communication.

Skills

Email marketing

Campaign design

Automation workflows

Data analysis

Content localization

Project management

Team collaboration

Education

Bachelor's degree in Marketing or related

Tools

Marketo

Job description

Hytech, a leading management consulting firm with a global presence, is seeking an Email Marketing Specialist in Kuala Lumpur to drive regional campaigns for fintech and financial services clients. You will develop and execute email campaigns aligned with marketing strategy and manage automated journeys.

You will localise content for regional audiences, analyse performance metrics, and collaborate with sales and marketing to improve engagement.