Email Marketing Operations Lead - Data-Driven Campaigns

Informa Group Plc.; Seberang Perai; Hybrid; MYR 72,000 - 110,000; Full time

Benefits offered by this job

Walk the World charity day

Volunteer days

Training & learning resources

Job summary

Informa TechTarget is hiring an Email Marketing Operations Specialist to support and optimize marketing campaigns across shows and platforms. The role blends hands-on email execution with strategic campaign management and analytics, reporting to the Marketing Managers in Penang, Malaysia.

You will manage email calendars, QA campaigns, and deliver insights on performance while coordinating with multiple teams to ensure timely delivery across channels.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of B2B marketing experience.
• Hands-on expertise with Marketo and Salesforce.

Responsibilities

• Build, schedule, and deploy marketing emails as assigned.
• Lead data-driven experiments and performance analyses to refine campaigns.
• Track milestones and prepare promotional materials for campaigns.

Skills

Project management

Salesforce

Marketo

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Marketo

Salesforce

Job description

Informa TechTarget is hiring an Email Marketing Operations Specialist to support and optimize marketing campaigns across shows and platforms. The role blends hands-on email execution with strategic campaign management and analytics, reporting to the Marketing Managers in Penang, Malaysia.

You will manage email calendars, QA campaigns, and deliver insights on performance while coordinating with multiple teams to ensure timely delivery across channels.