Remote Email Marketing Operations Specialist

Informa Markets Malaysia Sdn Bhd; George Town; On-site; MYR 89,000 - 134,000; Full time

Benefits offered by this job

Private medical cover

Walk the World charity day

Flexible benefits

Career development/training

Volunteer days

Job summary

Informa TechTarget in Penang is seeking an Email Marketing Operations Specialist to support and optimize multichannel campaigns. You will manage email production, QA, and scheduling while collaborating with Marketing Managers to drive engagement and results.

The role combines hands-on email execution with strategic campaign management, requiring meticulous QA, data analysis, and effective stakeholder communication to improve campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• 3–5 years of B2B marketing experience.
• Hands-on Marketo and Salesforce experience.
• Strong project management and analytical skills.

Responsibilities

• Build, schedule, and deploy marketing emails.
• QA email campaigns for accuracy.
• Maintain email calendars and collaborate with Marketing Managers.
• Deliver regular reporting on email performance and audience engagement.
• Lead A/B tests and data-driven optimization.
• Provide actionable recommendations to improve marketing effectiveness.

Skills

Email marketing

Marketo

Salesforce

Project management

Marketing analytics

B2B marketing

Communication

Education

Bachelor's degree in Marketing/Business

Tools

Marketo

Salesforce

Job description

Informa TechTarget in Penang is seeking an Email Marketing Operations Specialist to support and optimize multichannel campaigns. You will manage email production, QA, and scheduling while collaborating with Marketing Managers to drive engagement and results.

The role combines hands-on email execution with strategic campaign management, requiring meticulous QA, data analysis, and effective stakeholder communication to improve campaign performance.