Assistant Campaign Manager

Hytech; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Hytech is a leading management consulting firm focused on digital transformation for fintech and financial services. We are seeking an Assistant Campaign Manager to own the end-to-end lifecycle of marketing promotions for priority overseas markets, coordinating with cross-functional teams in English and Mandarin to ensure smooth launches and measurable impact.

You will design integrated campaigns across App, Web, CRM and Social, manage budgets, track KPIs, segment audiences, run A/B tests, and

Qualifications

• 5+ years in user growth, campaign management or digital marketing with end-to-end ownership.
• Experience with multi-market promotions and cross-functional coordination.
• Strong English and Mandarin; Bahasa Malaysia an advantage.

Responsibilities

• End-to-end lifecycle management of digital campaigns for priority overseas markets.
• Design multi-channel strategies across App, Web, CRM and Social to drive growth.
• Coordinate with Product, Compliance, Tech and Regional teams for timely promotions.
• Implement promotional mechanics, budgeting, bonuses, credits and referrals.
• Track performance against KPIs like deposits and funded accounts; optimise ROI.
• Segment audiences, run A/B tests and refine messaging for efficiency.
• Prevent fraud and manage risk to ensure legitimate, eligible users.

Skills

Campaign management

Digital marketing

Data analysis

Cross-functional collaboration

English & Mandarin

Tools

Microsoft Excel

Job description

Hytech is a leading management consulting firm headquartered in Australia and Singapore, specialising in digital transformation for fintech and financial services organisations. We deliver end-to-end consulting services and provide robust middle- and back-office solutions that enable our clients to optimise operations, enhance efficiency, and stay ahead in a fast-evolving digital landscape. Our client portfolio includes top global trading platforms and leading crypto exchanges.

With more than 2,000 professionals worldwide, Hytech has a strong and growing international presence, with offices across Australia, Singapore, Malaysia, Taiwan, the Philippines, Thailand, Morocco, Cyprus, Dubai, and beyond.

About the Role

Join our Promotions team as an Assistant Campaign Manager to own the end-to-end lifecycle of marketing promotions — from initial planning and execution to tracking, optimisation, and post-campaign analysis. You will be responsible for leading digital campaigns for priority overseas markets, designing integrated strategies that span acquisition, activation, and retention to drive growth for our trading products. This role requires a strategic marketer who can manage opt-in application flows, partner closely with cross-functional teams including Mandarin-speaking regional management, and ensure every promotion launches smoothly and delivers measurable impact.

Key Responsibilities

• End-to-End Campaign Management: Lead the full lifecycle of digital campaigns for priority overseas markets, including cold-start and conversion-focused initiatives, from planning and QA through to launch, optimisation, and post-campaign review
• Full-Funnel Strategy: Design integrated, multi-channel campaign strategies across App, Web, CRM, and Social that drive acquisition, activation, and funded-account conversion
• Cross-Functional Coordination: Partner with Product, Compliance, Tech, and Regional teams to ensure all promotional rollouts are timely, compliant, and aligned with regional regulatory requirements
• Promotion Mechanics & Budgeting: Own the implementation of tailored promotional mechanics and incentive structures including bonuses, credits, cashback, and referral programmes
• Performance Tracking & KPIs: Track and report campaign performance against core KPIs including First-Time Deposits, Funded Accounts, and Notional Volume, using data to inform ongoing optimisation
• Audience Segmentation & Optimisation: Analyse user behaviour and trading patterns to segment audiences, tailor messaging, and apply A/B testing to improve campaign ROI
• Fraud Prevention: Design and enforce anti-gaming and fraud prevention measures to detect bonus abuse or wash trading, coordinating rapid mitigation with Compliance and Tech teams
• Risk Monitoring: Establish and maintain risk monitoring frameworks to ensure promotional benefits are accessed only by legitimate, eligible users

What We’re Looking For

• 5+ years of experience in user growth, campaign management, or digital marketing, with end-to-end ownership from planning through to post-campaign analysis
• Strong understanding of trading products, client segmentation across leads, active traders, and high-volume clients, and financial regulatory considerations across APAC markets
• Professional proficiency in English and Mandarin is required as the role involves regular coordination with Mandarin-speaking regional management and stakeholders across multiple markets; Proficiency in Bahasa Malaysia is an advantage
• Proven stakeholder management and cross-functional communication skills, with the ability to drive projects across Product, Tech, Compliance, and Regional teams
• Solid project management capabilities with the ability to prioritise effectively and deliver results in a fast-paced, multi-market environment
• Strong analytical thinking with high attention to detail and data accuracy, including proficiency in Microsoft Excel and the broader Microsoft Office suite
• Creative problem-solver who balances strategic thinking with the operational rigour needed to design promotional mechanics and risk frameworks