SFMC Campaign Architect & Automation Specialist

Agensi Pekerjaan Penta Consultancy Sdn. Bhd; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Agensi Pekerjaan Penta Consultancy Sdn. Bhd is seeking a Salesforce Marketing Cloud Specialist to lead the design, execution, and optimization of email campaigns in Kuala Lumpur.

You will work with Email Studio, Journey Builder, Automation Studio, and Mobile Studio to deliver impactful marketing solutions. The role requires strong AMPscript/HTML/CSS skills, expertise in data extensions, segmentation, and contact management, and a solid track record with GDPR-compliant email programs.

Qualifications

• Proven experience in Salesforce Marketing Cloud tools and modules.
• Strong knowledge of AMPscript and HTML/CSS for email development.
• Understanding of customer segmentation, data extensions, and contact management.
• Experience with Journey Builder and marketing automation best practices.
• Familiarity with GDPR and email deliverability best practices.
• 4–5 years of relevant experience.

Responsibilities

• Develop and manage campaigns using Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
• Implement A/B testing, personalization, and dynamic content strategies.
• Integrate Marketing Cloud with Salesforce CRM and third-party platforms.
• Collaborate with stakeholders to gather campaign requirements and deliver optimal marketing solutions.
• Monitor and optimize campaign performance using analytics and reporting tools.

Job description

Agensi Pekerjaan Penta Consultancy Sdn. Bhd is seeking a Salesforce Marketing Cloud Specialist to lead the design, execution, and optimization of email campaigns in Kuala Lumpur.

You will work with Email Studio, Journey Builder, Automation Studio, and Mobile Studio to deliver impactful marketing solutions. The role requires strong AMPscript/HTML/CSS skills, expertise in data extensions, segmentation, and contact management, and a solid track record with GDPR-compliant email programs.