eCommerce Expansion Manager

Jobstreet Malaysia; Selangor; On-site; MYR 120,000 - 240,000; Full time

Job summary

Jora Malaysia is seeking a Global Expansion Manager to identify and scale new markets, leading end-to-end strategies across international e-commerce channels. You will drive marketplace launches, localisation, pricing, and regulatory readiness while coordinating with multiple functions to ensure sustainable revenue growth.

Ideal candidates bring 3–5 years in expansion or international business, a strong analytical mindset, and excellent stakeholder management to navigate fast-paced growth and

Qualifications

• Bachelor's degree in business, marketing, or related field.
• 3–5 years in business expansion, international business, or e-commerce.
• Experience launching into new markets advantageous.
• Strong problem-solving and analytical skills with ambiguity.

Responsibilities

• Identify and prioritise new international markets.
• Develop and execute market entry strategies and GTM plans.
• Lead marketplace launches across global markets.
• Coordinate cross-border operations, logistics, and compliance.
• Analyze data to identify growth opportunities.
• Collaborate with Marketing, Finance, Product, and Supply Chain.

Skills

Problem solving

Analytical thinking

Communication

Project management

Cross-functional collaboration

Education

Bachelor's Degree in Business, International Business, Marketing, E-Commerce, Supply Chain, Economics, or related field

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Are you excited about expanding brands into global markets?

We are looking for a driven and entrepreneurial Global Expansion Manager who is ready to identify new growth opportunities and scale our business across international markets.

As part of our Sustainable Brands business, you will lead marketplace expansion, market entry initiatives, and cross-border growth strategies while working closely with multiple functions to bring our brands to consumers worldwide.

If you enjoy solving complex challenges, building scalable processes, and turning opportunities into sustainable revenue growth, we would like to hear from you.

Why does this job exist and why is it critical?

The Global Expansion Manager is responsible for driving international market growth by identifying, launching, and scaling new business opportunities across global e-commerce channels and marketplaces.

This role plays a critical part in accelerating the company's international footprint, improving market penetration, and building repeatable processes that support sustainable global growth.

Key Responsibilities

Market Expansion Strategy: Identify, evaluate, and prioritise new markets based on growth potential, commercial viability, consumer demand, competitive landscape, and strategic alignment with business objectives.

Go-To-Market Planning: Develop and execute market entry strategies, including marketplace selection, channel prioritisation, pricing strategies, localisation plans, and launch roadmaps.

Marketplace Launch & Execution: Lead end-to-end marketplace launches across international markets, ensuring successful setup of product listings, localisation, pricing, promotions, and operational readiness.

Cross-Border Operations & Logistics: Coordinate with Supply Chain, Operations, Regulatory, and external partners to ensure efficient inventory planning, order fulfilment, compliance, and market readiness.

Problem Solving & Process Improvement: Identify operational challenges, marketplace barriers, regulatory requirements, and commercial risks while developing scalable solutions and standardised processes for future expansion.

Performance & Growth Management: Monitor sales performance, marketplace health, pricing effectiveness, conversion rates, and customer behaviour to drive sustainable revenue growth.

Data Analysis & Market Insights: Leverage market, customer, and performance data to identify growth opportunities, optimise expansion strategies, and improve commercial outcomes.

Cross-Functional Collaboration: Partner closely with Marketing, Finance, Product Development, Supply Chain, Regulatory Affairs, and external stakeholders to ensure successful market entry and ongoing growth.

Requirements to be successful in this position

Bachelor's Degree in Business, International Business, Marketing, E-Commerce, Supply Chain, Economics, or a related field.

Minimum 3-5 years of experience in business expansion, international business, e-commerce, marketplace management, or a related commercial role.

Experience launching products or businesses into new markets is highly advantageous.

Strong problem-solving and analytical capabilities with the ability to navigate ambiguity and deliver results.

Experience managing cross-functional projects involving multiple stakeholders.

Strong understanding of marketplace ecosystems such as Amazon, Shopee, Lazada, TikTok Shop, Walmart, or other international platforms.

Commercially minded with the ability to assess opportunities, risks, profitability, and growth potential.

Highly independent, resourceful, and able to balance strategic planning with hands-on execution.

Excellent communication, stakeholder management, and project management skills.

Comfortable working in a fast‑paced, growth‑oriented environment with evolving priorities.

What's next?

Once you've applied, our team will review your application against the requirements of the role. Shortlisted candidates will be contacted for the next stage of the selection process.

We welcome individuals who are passionate about building new markets, solving complex challenges, and creating meaningful business growth on a global scale.