eCommerce Expansion Manager

Private Advertiser; Selangor; Hybrid; MYR 180,000 - 300,000; Full time

Job summary

Private Advertiser is seeking a Global Expansion Manager to identify and scale opportunities across international markets, focusing on e-commerce platforms and marketplaces.

You will lead go-to-market plans, coordinate cross-functional teams, and drive sustainable growth through data-driven insights and effective cross-border logistics.

Qualifications

• Bachelor's degree in Business, International Business, Marketing, E-Commerce, Supply Chain, Economics or related field.
• 3–5 years of experience in business expansion, international business, e-commerce or marketplace management.
• Experience launching products or businesses into new markets is highly advantageous.
• Strong problem-solving and analytical capabilities with the ability to navigate ambiguity and deliver results.
• Experience managing cross-functional projects involving multiple stakeholders.

Responsibilities

• Identify, prioritise and expand into new international markets based on growth potential.
• Develop and execute market entry strategies, including channel selection, pricing and localisation.
• Lead end-to-end marketplace launches across international markets with product listings, localisation and promotions.
• Coordinate with Supply Chain, Operations, Regulatory, and external partners for inventory planning and market readiness.
• Identify operational challenges and design scalable, standardised processes for expansion.
• Monitor sales performance, marketplace health, pricing effectiveness, and conversion rates to drive revenue growth.
• Leverage market, customer and performance data to uncover growth opportunities and optimise expansion strategies.
• Collaborate with Marketing, Finance, Product Development, Supply Chain and Regulatory teams to ensure successful market entry.

Skills

Global expansion

Market entry

Cross-functional PM

Education

Bachelor's degree

International Business

Tools

Marketplace platforms

Job description

Are you excited about expanding brands into global markets?

We are looking for a driven and entrepreneurial Global Expansion Manager who is ready to identify new growth opportunities and scale our business across international markets.

As part of our Sustainable Brands business, you will lead marketplace expansion, market entry initiatives, and cross-border growth strategies while working closely with multiple functions to bring our brands to consumers worldwide.

If you enjoy solving complex challenges, building scalable processes, and turning opportunities into sustainable revenue growth, we would like to hear from you.

Why does this job exist and why is it critical?

The Global Expansion Manager is responsible for driving international market growth by identifying, launching, and scaling new business opportunities across global e-commerce channels and marketplaces.

This role plays a critical part in accelerating the company's international footprint, improving market penetration, and building repeatable processes that support sustainable global growth.

Key Responsibilities

Market Expansion Strategy: Identify, evaluate, and prioritise new markets based on growth potential, commercial viability, consumer demand, competitive landscape, and strategic alignment with business objectives.

Go-To-Market Planning: Develop and execute market entry strategies, including marketplace selection, channel prioritisation, pricing strategies, localisation plans, and launch roadmaps.

Marketplace Launch & Execution: Lead end-to-end marketplace launches across international markets, ensuring successful setup of product listings, localisation, pricing, promotions, and operational readiness.

Cross-Border Operations & Logistics: Coordinate with Supply Chain, Operations, Regulatory, and external partners to ensure efficient inventory planning, order fulfilment, compliance, and market readiness.

Problem Solving & Process Improvement: Identify operational challenges, marketplace barriers, regulatory requirements, and commercial risks while developing scalable solutions and standardised processes for future expansion.

Performance & Growth Management: Monitor sales performance, marketplace health, pricing effectiveness, conversion rates, and customer behaviour to drive sustainable revenue growth.

Data Analysis & Market Insights: Leverage market, customer, and performance data to identify growth opportunities, optimise expansion strategies, and improve commercial outcomes.

Cross-Functional Collaboration: Partner closely with Marketing, Finance, Product Development, Supply Chain, Regulatory Affairs, and external stakeholders to ensure successful market entry and ongoing growth.

Requirements to be successful in this position

Bachelor's Degree in Business, International Business, Marketing, E-Commerce, Supply Chain, Economics, or a related field.

Minimum 3-5 years of experience in business expansion, international business, e-commerce, marketplace management, or a related commercial role.

Experience launching products or businesses into new markets is highly advantageous.

Strong problem-solving and analytical capabilities with the ability to navigate ambiguity and deliver results.

Experience managing cross-functional projects involving multiple stakeholders.

Strong understanding of marketplace ecosystems such as Amazon, Shopee, Lazada, TikTok Shop, Walmart, or other international platforms.

Commercially minded with the ability to assess opportunities, risks, profitability, and growth potential.

Highly independent, resourceful, and able to balance strategic planning with hands‑on execution.

Excellent communication, stakeholder management, and project management skills.

Comfortable working in a fast‑paced, growth‑oriented environment with evolving priorities.

What's next?

Once you've applied, our team will review your application against the requirements of the role. Shortlisted candidates will be contacted for the next stage of the selection process.

We welcome individuals who are passionate about building new markets, solving complex challenges, and creating meaningful business growth on a global scale.

Ready to help shape the next chapter of our international expansion journey? We would like to hear from you.