E-Commerce & Performance Marketing Executive/Manager

EUNIKI; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

EUNIKI is seeking an E-Commerce & Performance Marketing Executive/Manager to lead the Commerce Department in Kuala Lumpur. You will oversee daily operations across TikTok Shop, Shopee, affiliate marketing, and LIVE commerce, driving campaign performance and growth.

You will coordinate with Content, Creative and KOL teams, set KPIs, monitor productivity, and continuously improve ROAS, CPA, CAC and conversions. A hands-on, data-driven leader is essential for success.

Qualifications

• 3-4 years in performance marketing/digital commerce
• Hands-on with TikTok Ads and Meta Ads
• Experience in TikTok Shop operations and marketplace advertising
• Experience leading cross-functional teams
• Familiar with social media scheduling and multi-account content management
• Strong understanding of platform algorithms and analytics
• Able to plan, launch and optimise campaigns

Responsibilities

• Lead daily Commerce Department operations including TikTok Shop, Shopee, affiliate marketing and LIVE commerce
• Supervise campaigns and departmental performance
• Develop growth strategies to improve GMV and profitability
• Coordinate with Content, Creative and KOL teams for campaigns
• Plan, execute and optimise paid advertising across TikTok Ads and Meta Ads
• Oversee social media posting schedules and asset readiness
• Prepare weekly and monthly performance reports

Skills

Leadership

Data analysis

Advertising analytics

Campaign management

Time management

Tools

TikTok Ads

Meta Ads

Shopee Ads

Affiliate marketing

LIVE commerce

Job description

E-Commerce & Performance Marketing Executive/Manager

Lead and oversee daily Commerce Department operations, including TikTok Shop, Shopee, affiliate marketing and LIVE commerce.

Supervise commerce activities, campaign execution, operational priorities and departmental performance.

Develop and implement growth strategies to improve GMV, sales conversion and profitability.

Coordinate with internal Content, Creative and KOL teams to align commercial campaigns and execution.

Establish commerce workflows, performance KPIs and operational reporting standards.

Monitor department productivity, execution quality and achievement of sales targets.

2. Performance Marketing & Paid Advertising

Plan, execute and optimise paid advertising campaigns across TikTok Ads, Meta Ads, TikTok Shop and Shopee Ads.

Manage advertising budgets, campaign structures, audience targeting, bidding and creative testing.

Optimise TikTok Shop advertising solutions, including GMV Max where applicable.

Analyse advertising performance and continuously improve ROAS, CPA, CAC and conversion rates.

Identify underperforming campaigns and implement data-driven optimisation strategies.

Develop retargeting, customer acquisition and sales growth strategies.

Develop strategies to convert social media traffic, creator content and paid advertising into actual sales.

Optimise product listings, promotional mechanics, bundles, vouchers and marketplace campaigns.

Analyse customer purchasing behaviour, traffic sources, product conversion rates and sales funnels.

Improve TikTok Shop, Shopee and LIVE commerce performance through continuous testing and optimisation.

Identify opportunities to increase average order value, repeat purchases and profitable GMV.

Evaluate affiliate and creator-generated content based on commercial performance and conversion potential.

4. Social Media Posting & Scheduling Management

Oversee and manage social media content calendars, posting schedules and publishing operations across all assigned brand accounts.

Ensure approved content is scheduled and published accurately, consistently and on time.

Coordinate internally with the Content and Creative teams on asset readiness, publishing requirements and campaign priorities.

Monitor publishing accuracy, platform requirements, content performance and scheduling deadlines.

Optimise posting frequency, timing, content formats and distribution strategies based on platform insights.

Maintain structured publishing workflows and ensure proper tracking of all scheduled and published content.

5. Platform Algorithms & Digital Growth

Stay informed about developments in TikTok, Meta and marketplace algorithms, advertising systems and platform features.

Analyse content distribution, audience engagement, traffic behaviour and conversion signals.

Identify high-performing content and opportunities for paid amplification.

Develop platform-specific strategies to improve reach, qualified traffic and commercial performance.

Test and refine campaign structures, advertising creatives and conversion approaches.

6. Performance Reporting & Department Accountability

Prepare weekly and monthly advertising, commerce and social media performance reports.

Track key metrics including GMV, ROAS, ROI, CPA, CAC, CTR, CVR, AOV and sales contribution.

Monitor advertising expenditure, departmental targets and campaign profitability.

Present performance findings, commercial recommendations and improvement plans to management.

Take ownership of departmental performance and continuous optimisation.

Job Requirements

Minimum 3-4 years of relevant experience in performance marketing, e-commerce or digital commerce management.

Proven hands-on experience managing TikTok Ads and Meta Ads.

Strong experience in TikTok Shop operations, marketplace advertising and commerce conversion optimisation.

Experience managing commerce operations, cross-functional workflows or small teams.

Familiar with social media scheduling, publishing workflows and multi-account content management.

Strong understanding of platform algorithms, advertising analytics and customer conversion funnels.

Able to independently plan, launch, manage and optimise advertising campaigns.

Proficient in performance reporting, data analysis and digital marketing tools.

Strong leadership, organisation, time management and problem-solving abilities.

Comfortable managing multiple brand accounts and competing priorities in a fast-paced environment.

Experience with Shopee Ads, affiliate marketing and LIVE commerce is highly advantageous.

What We're Looking For

We are looking for a commercially driven, hands-on leader who can take ownership of the Commerce Department and deliver measurable business results.

You should understand how content, algorithms, paid advertising, marketplace operations and conversion strategies work together to drive profitable growth.

This is not a role focused solely on reporting, content scheduling or advertising execution. You must be capable of managing department operations, optimising campaign performance and improving actual sales conversion.