Social Commerce Executive

Yappy Pets Pte Ltd; Kuala Lumpur; Sur place; MYR 45 000 - 67 000; Plein temps

Résumé du poste

Yappy Pets Pte Ltd is seeking a dynamic digital content specialist to support daily management of social commerce, with a focus on TikTok Shop. You will coordinate livestreams, engage with hosts and creators, and produce short-form content to drive engagement and conversions.

The role requires understanding livestream operations, video editing basics and strong coordination across teams. You will stay on top of TikTok trends and assist in mega campaigns and product launches.

Qualifications

• Diploma or Degree in Marketing, Business, Communications, Media or a related field preferred.
• Experience in e-commerce, social commerce, influencer marketing, content production, TikTok livestreams or creator collaborations is an advantage.
• Working knowledge of TikTok, TikTok Shop and social commerce ecosystems.

Responsabilités

• Support day-to-day management of social commerce platforms, especially TikTok Shop.
• Coordinate and execute livestream sessions, including planning, setup, moderation and post-stream analysis.
• Work with internal teams, agencies, creators and hosts to develop engaging livestream and video content.
• Assist in creating short-form videos and social content optimized for engagement and conversion.
• Ensure products, promotions, vouchers and campaign assets are accurate during livestreams and platform activations.
• Monitor performance metrics such as views, engagement, CTR, GMV and conversion.
• Stay updated on TikTok trends, platform features, best practices and competitor activities.
• Support campaign planning for mega campaigns and product launches.
• Coordinate product seeding, sample management and livestream logistics.
• Prepare post-campaign and post-livestream performance summaries.

Connaissances

TikTok Shop

Livestream planning

Content creation

Video editing

Campaign coordination

Excel

PowerPoint

Formation

Marketing/Communications degree

Outils

CapCut

Canva

Adobe Premiere Pro

Description du poste

This role involves supporting the day-to-day management of social commerce platforms, especially TikTok Shop, with a focus on coordinating and executing livestream sessions and creating engaging social content.

Key responsibilities

Support day-to-day management of social commerce platforms, especially TikTok Shop

Coordinate and execute livestream sessions, including planning, setup, moderation and post-stream analysis

Work with internal teams, agencies, creators and hosts to develop engaging livestream and video content

Assist in creating short-form videos and social content optimized for engagement and conversion

Ensure products, promotions, vouchers and campaign assets are accurate during livestreams and platform activations

Monitor performance metrics such as views, engagement, click-through rate (CTR), gross merchandise value (GMV) and conversion

Stay updated on TikTok trends, platform features, best practices and competitor activities

Support campaign planning for mega campaigns and product launches

Coordinate product seeding, sample management and livestream logistics

Prepare post-campaign and post-livestream performance summaries

About you

Working knowledge of TikTok, TikTok Shop and social commerce ecosystems

Understanding of how livestreams operate, including setup, moderation, engagement tactics and conversion drivers

Familiarity with video tools such as CapCut, Canva, Adobe Premiere Pro or similar

Basic understanding of livestream production, including lighting, microphones, cameras and streaming workflows

Strong interest in digital content, the creator economy and social media trends

Good coordination and communication skills, comfortable managing multiple stakeholders

Comfortable in a fast-paced, campaign-driven environment

Proficiency in Microsoft Excel and PowerPoint preferred

Diploma or Degree in Marketing, Business, Communications, Media or a related field preferred

Experience in e-commerce, social commerce, influencer marketing, content production, TikTok livestreams or creator collaborations is an advantage