Social Media & E-commerce Executive

Bright Diva APAC; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Bright Diva APAC seeks a Marketing Specialist to drive social media strategy across Facebook, Instagram, TikTok, and LinkedIn, and to manage paid campaigns on Meta and TikTok. You will coordinate with an e-commerce enabler to ensure accurate listings, launches, and profitable online growth.

You will plan content calendars, optimise ads, and monitor performance against brand and sales goals, while maintaining consistent brand identity across digital channels and corporate materials.

Qualifications

• Diploma or degree in Marketing, Digital Marketing, E-commerce, Communications, Business, or a related discipline, or equivalent relevant experience.
• Preferably 2-3 years of relevant experience in social media, paid digital advertising, and e-commerce.
• Hands-on experience setting up, monitoring, and optimising Meta and TikTok advertising campaigns.
• Experience planning content for Facebook, Instagram, TikTok, and LinkedIn.
• Experience managing online stores or working with an e-commerce enabler or agency.
• Strong copywriting, coordination, analytical, and reporting skills.
• Working proficiency in English and Bahasa Malaysia.

Responsibilities

• Develop and maintain a monthly content calendar across Facebook, Instagram, TikTok, and LinkedIn.
• Plan content around brand priorities, product launches, promotional campaigns, customer needs, and relevant occasions.
• Create and coordinate copy, visuals, short-form videos, and other content with internal teams, designers, agencies, or creators.
• Adapt content to each platform, including corporate updates, business insights, and company news for LinkedIn.
• Schedule and publish approved content, ensuring consistent quality, accuracy, and brand tone.
• Monitor comments and messages, respond promptly, and coordinate customer enquiries with the appropriate teams.
• Review content performance and use the findings to improve future planning.
• Set up and manage paid campaigns through Meta Ads Manager and TikTok Ads Manager.
• Configure campaign objectives, audiences, budgets, placements, schedules, and advertising creatives in line with approved plans.
• Coordinate campaign tracking and conversion measurement with the e-commerce enabler or relevant technical partners.
• Monitor spending, delivery, and results; optimise campaigns within approved budgets.
• Test audiences, creatives, messaging, and formats to identify effective combinations.
• Assess performance against campaign objectives using relevant measures such as reach, engagement, click-through rate, cost per click, cost per acquisition, conversion rate, and return on advertising spend.
• Provide clear reports explaining results, lessons learned, and recommended actions.
• Reconcile platform-reported results with available store sales data to assess commercial impact.
• Maintain consistent brand identity, messaging, and visual standards across social media, online stores, and corporate digital materials.
• Develop and update company profiles, corporate presentations, and other marketing materials as required.
• Coordinate corporate announcements, company milestones, partnership updates, and employer branding content.
• Ensure published materials follow brand guidelines and the company's approval process.
• Maintain an organised library of approved brand assets, product images, videos, and content.
• Act as the day-to-day company contact for the appointed e-commerce enabler.
• Coordinate online store operations across assigned marketplaces and other e-commerce channels.
• Ensure product listings, descriptions, images, pricing, and promotional information are accurate and current.
• Plan and execute promotional calendars, product launches, bundles, and platform campaigns with the enabler.
• Coordinate stock availability, replenishment, order fulfilment, returns, and customer service matters with relevant teams.
• Monitor the enabler’s delivery against agreed timelines, service standards, and performance targets.
• Review store traffic, conversion rates, sales, cancellations, returns, customer ratings, and campaign results.
• Identify opportunities to improve product visibility, customer experience, and profitable sales.
• Track promotional costs, advertising expenditure, platform fees, and enabler charges to support profitability reviews.
• Escalate operational issues and follow through to resolution.
• Maintain a consolidated social media, advertising, and e-commerce activity calendar.
• Prepare monthly performance reports covering results against targets, budget utilisation, key issues, and improvement actions.
• Work closely with Sales, Key Accounts, Supply Chain, Finance, and external partners to align marketing activity with business priorities.
• Maintain company access to advertising accounts, social media pages, store dashboards, and campaign data.

Skills

Copywriting

Coordination

Analytical

Reporting

Education

Marketing degree

Tools

Canva

CapCut

Job description

Grow brand awareness, customer engagement, and online sales through effective social media marketing, paid advertising, corporate branding, and e-commerce execution.

The role owns social media content planning and execution, sets up and assesses advertising campaigns on Meta and TikTok, and manages day-to-day e-commerce activities in coordination with the appointed e-commerce enabler. It carries accountability for measurable marketing outcomes and profitable online growth.

Key Responsibilities

1. Social Media Strategy and Content Planning

• Develop and maintain a monthly content calendar across Facebook, Instagram, TikTok, and LinkedIn.
• Plan content around brand priorities, product launches, promotional campaigns, customer needs, and relevant occasions.
• Create and coordinate copy, visuals, short-form videos, and other content with internal teams, designers, agencies, or creators.
• Adapt content to each platform, including corporate updates, business insights, and company news for LinkedIn.
• Schedule and publish approved content, ensuring consistent quality, accuracy, and brand tone.
• Monitor comments and messages, respond promptly, and coordinate customer enquiries with the appropriate teams.
• Review content performance and use the findings to improve future planning.

2. Meta and TikTok Advertising

• Set up and manage paid campaigns through Meta Ads Manager and TikTok Ads Manager.
• Configure campaign objectives, audiences, budgets, placements, schedules, and advertising creatives in line with approved plans.
• Coordinate campaign tracking and conversion measurement with the e-commerce enabler or relevant technical partners.
• Monitor spending, delivery, and results; optimise campaigns within approved budgets.
• Test audiences, creatives, messaging, and formats to identify effective combinations.
• Assess performance against campaign objectives using relevant measures such as reach, engagement, click-through rate, cost per click, cost per acquisition, conversion rate, and return on advertising spend.
• Provide clear reports explaining results, lessons learned, and recommended actions.
• Reconcile platform-reported results with available store sales data to assess commercial impact.
• Maintain consistent brand identity, messaging, and visual standards across social media, online stores, and corporate digital materials.
• Develop and update company profiles, corporate presentations, and other marketing materials as required.
• Coordinate corporate announcements, company milestones, partnership updates, and employer branding content.
• Ensure published materials follow brand guidelines and the company's approval process.
• Maintain an organised library of approved brand assets, product images, videos, and content.

4. E-commerce Management with the Enabler

• Act as the day-to-day company contact for the appointed e-commerce enabler.
• Coordinate online store operations across assigned marketplaces and other e-commerce channels.
• Ensure product listings, descriptions, images, pricing, and promotional information are accurate and current.
• Plan and execute promotional calendars, product launches, bundles, and platform campaigns with the enabler.
• Coordinate stock availability, replenishment, order fulfilment, returns, and customer service matters with relevant teams.
• Monitor the enabler’s delivery against agreed timelines, service standards, and performance targets.
• Review store traffic, conversion rates, sales, cancellations, returns, customer ratings, and campaign results.
• Identify opportunities to improve product visibility, customer experience, and profitable sales.
• Track promotional costs, advertising expenditure, platform fees, and enabler charges to support profitability reviews.
• Escalate operational issues and follow through to resolution.

5. Reporting and Cross-functional Coordination

• Maintain a consolidated social media, advertising, and e-commerce activity calendar.
• Prepare monthly performance reports covering results against targets, budget utilisation, key issues, and improvement actions.
• Work closely with Sales, Key Accounts, Supply Chain, Finance, and external partners to align marketing activity with business priorities.
• Maintain company access to advertising accounts, social media pages, store dashboards, and campaign data.

Key Performance Indicators

Targets will be agreed with the reporting manager based on business priorities, approved budgets, and channel maturity.

• Social media: Timely content delivery, relevant audience growth, engagement, and qualified traffic or enquiries.
• Paid advertising: Achievement of campaign objectives, budget adherence, cost efficiency, conversions, and return on advertising spend.
• Corporate branding: Consistent brand presentation, content accuracy, and timely delivery of corporate materials.
• E-commerce: Net sales growth, conversion rate, and contribution after agreed advertising, promotional, platform, and enabler costs.
• Store operations: Listing accuracy, product availability, campaign readiness, customer ratings, and timely issue resolution.
• Enabler management: Delivery against agreed service standards, campaign commitments, and reporting requirements.

Qualifications and Experience

• Diploma or degree in Marketing, Digital Marketing, E-commerce, Communications, Business, or a related discipline, or equivalent relevant experience.
• Preferably 2-3 years of relevant experience in social media, paid digital advertising, and e-commerce.
• Hands-on experience setting up, monitoring, and optimising Meta and TikTok advertising campaigns.
• Experience planning content for Facebook, Instagram, TikTok, and LinkedIn.
• Experience managing online stores or working with an e-commerce enabler or agency.
• Strong copywriting, coordination, analytical, and reporting skills.
• Ability to create or brief visual and video content; familiarity with tools such as Canva and CapCut is an advantage.
• Commercial awareness and the ability to connect marketing activity with sales and profitability.
• Working proficiency in English and Bahasa Malaysia.