E-commerce Manager (TikTok & Shopee)

Dr. Hannan Haircare Sdn. Bhd.; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Dr. Hannan Haircare Sdn. Bhd.

is seeking an experienced E-commerce Manager specializing in TikTok Shop and Shopee to drive growth and profitability across both platforms. You will oversee campaigns, optimize ads, manage content, collaborations with creators, and monitor performance metrics to lift GMV, traffic, and conversion while protecting margins. Collaborate with marketing and product teams, ensure stock availability, and report weekly results to leadership.

Qualifications

• 2+ years of e-commerce or marketplace experience.
• Strong hands-on experience managing both TikTok Shop and Shopee is compulsory.
• Proven experience growing marketplace sales while maintaining profitability.
• Strong experience with TikTok Shop advertising and Shopee Ads.
• Strong understanding of TikTok.

Responsibilities

• Develop and execute TikTok Shop and Shopee growth strategies across brand portfolio.
• Take ownership of sales, GMV, traffic, conversion and profitability targets across both platforms.
• Analyse performance by platform, product, SKU, campaign and traffic source.
• Monitor key metrics including GMV, conversion rate, AOV, ROAS, ACOS, advertising spend, CTR, orders, cancellation rate and return rate.
• Evaluate profitability after product costs, platform fees, advertising, affiliate commissions and promotional discounts.
• Identify why sales increase or decrease, and implement corrective actions.
• Identify underperforming products and develop recovery plans.
• Plan TikTok Shop growth through shoppable videos, livestreams and creator collaborations.
• Work with content creators and livestream hosts on product selection, selling points, offers and content schedules.
• Analyse video and livestream performance, including traffic, engagement, product clicks, conversion and sales.
• Recruit and manage relevant creators and affiliates, including product seeding, commission planning and performance tracking.

Skills

TikTok Shop

Shopee

Advertising

Data analysis

Job description

About the role

Hannan Hair Care is looking for an experienced, hands-on E-commerce Manager specialising in TikTok Shop and Shopee.

Your main responsibility is to grow both platforms profitably. You will drive traffic, improve conversion, optimise advertising, plan campaigns and grow GMV while maintaining healthy profitability.

For TikTok Shop, you will oversee growth through shoppable videos, livestreams, creators and affiliates. For Shopee, you will strengthen product visibility, search rankings, advertising performance and campaign results.

This role requires someone who can analyse performance data, understand why sales are moving, identify opportunities or problems, and take action.

Key responsibilities

Marketplace strategy and performance

Develop and execute Hannan Skin / Hair Care overall TikTok Shop and Shopee growth strategies.

Take ownership of sales, GMV, traffic, conversion and profitability targets across both platforms.

Analyse performance by platform, product, SKU, campaign and traffic source.

Monitor key metrics including GMV, conversion rate, AOV, ROAS, ACOS, advertising spend, CTR, orders, cancellation rate and return rate.

Evaluate profitability after product costs, platform fees, advertising, affiliate commissions and promotional discounts.

Identify why sales increase or decrease, and implement corrective actions.

Identify underperforming products and develop recovery plans.

Advertising and store optimisation

Manage and optimise TikTok Shop advertising and Shopee Ads, scale profitable campaigns and reduce inefficient spending.

Improve Shopee keyword targeting, bids and advertising structure.

Work with the content team to develop and test TikTok advertising creatives that drive purchases.

Optimise product titles, keywords, descriptions, images, videos, pricing and bundles to improve visibility and conversion.

Maintain accurate product listings and coordinate with operations to ensure sufficient stock and timely fulfilment.

TikTok content, livestreams and affiliates

Plan TikTok Shop growth through shoppable videos, livestreams and creator collaborations.

Work with content creators and livestream hosts on product selection, selling points, offers and content schedules.

Analyse video and livestream performance, including traffic, engagement, product clicks, conversion and sales.

Develop and manage TikTok Shop and Shopee affiliate strategies.

Recruit and manage relevant creators and affiliates, including product seeding, commission planning and performance tracking.

Campaigns and customer growth

Plan and execute campaigns across both platforms, including Double-Date, Payday, Mid-Month and platform promotional events.

Manage vouchers, flash sales, bundle deals, add-on deals and other promotional mechanics.

Coordinate campaign offers, content, livestream schedules, advertising budgets and inventory.

Develop strategies to increase repeat purchases and customer lifetime value.

Monitor competitor stores, pricing, promotions, content and best-selling products.

Identify new growth opportunities within the hair-care category.

Reporting and team leadership

Forecast sales and advertising budgets for both platforms.

Prepare weekly and monthly performance reports, presenting findings and recommended actions to management.

Lead and guide the E-commerce team in executing TikTok Shop and Shopee strategies.

Coordinate with marketing, content, customer service and operations teams to deliver sales targets and a positive customer experience.

About you

2+ years of e-commerce or marketplace experience.

Strong hands-on experience managing both TikTok Shop and Shopee is compulsory.

Proven experience growing marketplace sales while maintaining profitability.

Strong experience with TikTok Shop advertising and Shopee Ads.

Strong understanding of TikTok