Tiktok Commerce Lead

Konnet International Malaysia Sdn Bhd; Puchong; On-site; MYR 180,000 - 280,000; Full time

Job summary

Konvy, a leading beauty e-commerce player expanding in Malaysia, seeks a results-driven TikTok Commerce Lead to grow GMV, profitability, live commerce performance, and partnerships across multiple beauty brands.

You will drive live selling, affiliate programs, and paid campaigns, while aligning content strategy with commerce goals to maximize conversion and margin.

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, or related field.
• Minimum 5+ years of experience in e-commerce, with at least 3 years of hands-on TikTok Shop experience.
• Proven track record in scaling TikTok Shop GMV, preferably in beauty, skincare, cosmetics, or FMCG.

Responsibilities

• Own and deliver monthly GMV, net sales, profitability, and growth targets.
• Develop and execute TikTok Shop commercial strategies across multiple brands.
• Drive sales through live commerce, short-form videos, affiliates, and paid advertising.
• Plan promotional campaigns, pricing strategies, bundles, vouchers, and platform participation.
• Monitor competitors, market trends, and category performance to identify growth opportunities.
• Lead daily live commerce operations, including scheduling, host performance, product selection, and promotional mechanics.
• Maximise live selling hours, conversion rates, revenue per hour, and overall live productivity.
• Develop effective live selling scripts, product demonstrations, and engagement strategies.
• Track host performance and continuously optimise live commerce results.
• Coordinate with operations to ensure smooth inventory availability and order fulfilment.
• Develop and scale a high-performing TikTok affiliate network, including KOLs, KOCs, and content creators.
• Drive affiliate GMV through creator recruitment, product seeding, commission structures, and incentive programmes.
• Establish monthly targets for affiliate recruitment, video output, and sales contribution.
• Identify and develop high-performing creators into long-term commercial partners.
• Optimise affiliate ROI and commission spending.
• Work closely with the content team to develop high-converting, commerce-driven video strategies.
• Identify winning content formats, product hooks, and viral selling opportunities.
• Manage and optimise TikTok Shop Ads, including GMV Max campaigns.
• Monitor ROAS, advertising efficiency, customer acquisition costs, and content conversion.
• Scale successful content and advertising campaigns while maintaining profitability.
• Take ownership of TikTok Shop commercial performance and channel profitability.
• Manage promotional discounts, platform commissions, affiliate costs, advertising spending, and contribution margins.
• Prepare daily, weekly, and monthly sales performance reports.
• Analyse traffic, conversion rates, AOV, GMV, ROI, and SKU performance.
• Recommend corrective actions to close performance gaps and accelerate growth.

Skills

TikTok Shop growth

Live commerce

Affiliate management

GMV optimization

P&L management

Data analytics

Leadership

Education

Bachelor's degree in Business, Marketing, E-Commerce, or related field

Tools

TikTok Seller Center

TikTok Shop Ads

Job description

Konvy is a leading beauty e-commerce platform in Thailand, offering a wide range of beauty and personal care products from local and international brands. With a strong online presence, we are expanding our business in Malaysia through e-commerce and offline distribution channels, bringing quality beauty products to more customers. As we continue to grow our operations in Malaysia, we are building a dynamic team to support our business expansion, strengthen operational efficiency, and drive sustainable growth.

About this role

Seeking a highly driven and results-oriented TikTok Commerce Lead to spearhead our TikTok Shop business growth in Malaysia.

This role is responsible for driving GMV, profitability, live commerce performance, affiliate partnerships, content conversion, and overall TikTok Shop operations across our portfolio of beauty and personal care brands.

The ideal candidate is commercially aggressive, data-driven, hands-on, and experienced in scaling TikTok Shop businesses through live selling, affiliate marketing, paid advertising, and content-driven commerce.

Key Responsibilities

TikTok Shop Commercial Growth

Own and deliver monthly GMV, net sales, profitability, and growth targets.

Develop and execute TikTok Shop commercial strategies across multiple brands.

Drive sales through live commerce, short-form videos, affiliates, and paid advertising.

Plan promotional campaigns, pricing strategies, bundles, vouchers, and platform participation.

Monitor competitors, market trends, and category performance to identify growth opportunities.

Live Commerce Management

Lead daily live commerce operations, including scheduling, host performance, product selection, and promotional mechanics.

Maximise live selling hours, conversion rates, revenue per hour, and overall live productivity.

Develop effective live selling scripts, product demonstrations, and engagement strategies.

Track host performance and continuously optimise live commerce results.

Coordinate with operations to ensure smooth inventory availability and order fulfilment.

Affiliate & Creator Management

Develop and scale a high-performing TikTok affiliate network, including KOLs, KOCs, and content creators.

Drive affiliate GMV through creator recruitment, product seeding, commission structures, and incentive programmes.

Establish monthly targets for affiliate recruitment, video output, and sales contribution.

Identify and develop high-performing creators into long-term commercial partners.

Optimise affiliate ROI and commission spending.

TikTok Content & Paid Advertising

Work closely with the content team to develop high-converting, commerce-driven video strategies.

Identify winning content formats, product hooks, and viral selling opportunities.

Manage and optimise TikTok Shop Ads, including GMV Max campaigns.

Monitor ROAS, advertising efficiency, customer acquisition costs, and content conversion.

Scale successful content and advertising campaigns while maintaining profitability.

P&L & Performance Management

Take ownership of TikTok Shop commercial performance and channel profitability.

Manage promotional discounts, platform commissions, affiliate costs, advertising spending, and contribution margins.

Prepare daily, weekly, and monthly sales performance reports.

Analyse traffic, conversion rates, AOV, GMV, ROI, and SKU performance.

Recommend corrective actions to close performance gaps and accelerate growth.

Requirements

Bachelor's degree in Business, Marketing, E-Commerce, or related field.

Minimum 5+ years of experience in e-commerce, with at least 3 years of hands-on TikTok Shop experience in Ecommerce Platforms or Ecommerce Partner Agencies.

Proven track record in scaling TikTok Shop GMV, preferably within beauty, skincare, cosmetics, or FMCG.

Strong understanding of TikTok Shop Seller Center, affiliate ecosystem, live commerce, and GMV Max advertising.

Strong commercial and financial acumen with experience managing channel P&L.

Experience managing live hosts, affiliates, content creators, and commercial teams.

Strong analytical, negotiation, leadership, and problem-solving skills.

Comfortable working in a fast-paced, target-driven environment.

Strong knowledge of the Malaysian TikTok Shop or China Douyin shop ecosystem.