E-commerce Analyst

The Consumer Company (TCC); Kuala Lumpur; On-site; MYR 50,000 - 75,000; Full time

Job summary

The Consumer Company (TCC) is seeking a hands-on e-commerce specialist to grow a portfolio of brands on TikTok Shop and Shopee in Kuala Lumpur. You will combine platform expertise with strategic campaign planning to maximise sales and brand presence across online channels.

You will manage listings, campaigns, ads, and performance analytics, coordinating with hosts, affiliates, and brand teams to ensure smooth order fulfilment and customer service.

Qualifications

• At least 1–2 years hands-on Shopee and/or TikTok Shop experience.
• Comfortable with Excel/Google Sheets.
• Able to handle multiple brands at once.
• FMCG experience is a plus.

Responsibilities

• Manage and optimise product listings across TikTok Shop and Shopee.
• Plan and execute monthly mega campaigns (9.9, 11.11, 12.12, payday sales).
• Set up and optimise Shopee Ads and TikTok campaigns; track ROAS and manage ad budgets.
• Coordinate livestream schedules with hosts and manage TikTok affiliates and KOLs.
• Track daily and monthly sales, traffic, conversion and ad performance; produce weekly reports.

Skills

Shopee/TikTok Shop experience

Excel/Google Sheets

Multi-brand management

Campaign planning

Education

Fresh graduates welcome

Tools

Shopee Ads

TikTok GMV Max/Promote

Job description

This role involves growing a portfolio of brands across online channels, working closely with TCC brands to drive growth through hands-on management of TikTok Shop and Shopee platforms. You will combine technical platform expertise with strategic campaign planning and operational coordination to maximise sales and brand presence.

Key responsibilities

Manage and optimise product listings across TikTok Shop and Shopee, including titles, images, descriptions, and keywords

Plan and execute monthly mega campaigns (9.9, 11.11, 12.12, payday sales) including vouchers, bundles, and flash deals

Set up and optimise Shopee Ads and TikTok GMV Max / Promote campaigns, track ROAS, and manage ad budgets across brands

Coordinate livestream schedules with hosts, brief content, and manage TikTok affiliates and KOL sampling

Track daily and monthly sales, traffic, conversion and ad performance, and produce weekly reports with action points

Work with Shopee and TikTok Shop account managers to secure campaign slots, platform support and co-funding

Coordinate with warehouse and logistics teams on order fulfilment, returns, stock planning, and customer service issues

Monitor competitor pricing, promotions and new launches, and suggest ideas to stay ahead

Support marketing activations, including online-to-offline (O2O) events

Manage multiple brands simultaneously

About you

At least 1-2 years of hands-on Shopee and/or TikTok Shop experience

Comfortable with Excel/Google Sheets

Able to handle multiple brands at once

FMCG experience is a plus

Fresh graduates who are proactive and committed are welcomed to join