E‑Commerce Lead: TikTok Shop Growth (Malaysia)

Anta International; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

ANTA Sports Products Limited is hiring a skilled E‑Commerce professional to lead TikTok Shop strategy and growth for our brand portfolio, driving GMV and revenue targets. You will own channel performance, campaign planning, content strategy and cross‑functional collaboration with Marketing, Creative, Merchandising, Inventory and Logistics to ensure smooth fulfilment and strong results.

Candidates should have 5+ years in e‑commerce or digital commerce, hands‑on experience with marketplace

Qualifications

• 1–3 years of relevant experience in E-Commerce, marketplace or digital commerce operations.
• Hands-on experience in marketplace operations including product listing, pricing, promotions, and store management.
• Strong understanding of key E-Commerce metrics such as sales, GMV, traffic, conversion rate, ROI and product performance.
• Experience in E-Commerce campaign management and digital advertising including platform campaigns, vouchers and paid media optimization.
• Strong coordination with Merchandising, Inventory, Warehouse, Logistics, Marketing and platform KAMs.
• Proactive, detail-oriented and results-driven with experience in fashion, footwear, sportswear, retail or consumer brands (advantage).

Responsibilities

• Lead TikTok Shop Strategy & Growth, Develop and lead the overall TikTok Shop strategy in line with business objectives and revenue targets.
• Own Channel Performance, take ownership of TikTok Shop performance including GMV, revenue growth, traffic, conversion, AOV and profitability.
• Drive Business Planning, develop and execute annual, quarterly and monthly business plans covering sales targets, campaign calendars, content strategies, promotions and growth initiatives.
• Lead Campaign & Promotional Activities, plan and lead major TikTok Shop campaigns including mega campaigns, seasonal campaigns, product launches, flash sales and brand-led promotions.
• Lead TikTok LIVE & Affiliate Strategy, oversee TikTok LIVE and Affiliate programmes with content planning, host/creator management and promotions.
• Drive Content & Digital Marketing, work with Creative and Marketing teams to develop engaging platform-relevant content and optimise advertising.
• Oversee Product, Inventory & Fulfilment, manage listings, pricing, promotions and inventory across channels with cross-functional teams.
• Manage Performance & Stakeholder Collaboration, monitor metrics and maintain relationships with platform KAMs and internal stakeholders.

Skills

E-Commerce operations

Marketplace operations

Data analysis

Digital advertising

Campaign management

Cross-functional coordination

Problem-solving

Education

Bachelor’s degree in E-Commerce, Digital Marketing or related

Tools

TikTok Shop

Platform advertising tools

Analytics tools

Job description

ANTA Sports Products Limited is hiring a skilled E‑Commerce professional to lead TikTok Shop strategy and growth for our brand portfolio, driving GMV and revenue targets. You will own channel performance, campaign planning, content strategy and cross‑functional collaboration with Marketing, Creative, Merchandising, Inventory and Logistics to ensure smooth fulfilment and strong results.

Candidates should have 5+ years in e‑commerce or digital commerce, hands‑on experience with marketplace