Shop Growth & Commercial Strategy Lead

TikTok; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

TikTok in Malaysia is seeking a senior strategist for TikTok Shop Category & Merchant Strategy to lead growth initiatives and improve business performance. You will partner with local commercial teams and regional stakeholders to spot opportunities, design cross-functional programs, and optimize commercial processes.

You will shape marketing, business development, and seller/brand strategies, driving data-driven decisions and ensuring execution aligned with company goals.

Qualifications

• Bachelor's degree from a top-tier institution; MBA preferred.
• 5 years of experience, ideally with a top-tier management or strategy consulting firm.
• Strong business acumen and a commercial mindset, with experience framing and solving complex problems.
• Advanced analytical skills with the ability to synthesize insights from large data sets.

Responsibilities

• Identify function or product gaps and initiate strategic initiatives to drive business improvement.
• Design and execute initiatives using structured analytical frameworks to enhance customer and partner experiences.
• Manage end-to-end project delivery: from concept and feasibility to implementation and operational readiness.
• Conduct quantitative and qualitative analyses to generate insights and support decision-making.
• Collaborate cross-functionally with local and regional teams to align on goals and ensure smooth execution.
• Develop commercial strategies across marketing, business development, and seller/brand management.
• Continuously optimize business strategies, reporting frameworks, and planning processes.
• Drive tangible impact with a pragmatic, hands-on approach.

Skills

Analytical thinking

Commercial mindset

Business acumen

Data synthesis

Education

Bachelor's degree from a top-tier institution

MBA preferred

Job description

TikTok in Malaysia is seeking a senior strategist for TikTok Shop Category & Merchant Strategy to lead growth initiatives and improve business performance. You will partner with local commercial teams and regional stakeholders to spot opportunities, design cross-functional programs, and optimize commercial processes.

You will shape marketing, business development, and seller/brand strategies, driving data-driven decisions and ensuring execution aligned with company goals.