Marketing Leader: TikTok & E‑commerce Growth

DESINCE SDN. BHD.; Klang City; On-site; MYR 120,000 - 180,000; Full time

Job summary

DESINCE Sdn. Bhd. in Kapar, Klang, Malaysia, is seeking a hands-on Marketing Manager / Head of Marketing to establish a clear direction and lead our TikTok team.

This role blends brand building, product marketing, content strategy, livestream management, and advertising budget ownership across our e-commerce channels. You will shape content funnels, optimize TikTok Ads campaigns, and collaborate with design, e-commerce, and logistics to deliver campaigns on time.

Qualifications

• Typically 5+ years of marketing experience, including leadership of a team or function.
• Experience in TikTok content and livestream commerce within an e-commerce or consumer product business.
• Strong understanding of brand positioning, content funnels, and campaign planning.

Responsibilities

• Develop marketing strategy aligned with company priorities and goals.
• Lead TikTok content and livestream team with clear responsibilities and performance metrics.
• Own advertising budgets and campaign planning across TikTok, Shopee, and Lazada.
• Coordinate cross-functional teams to deliver campaigns on time and within budget.
• Build a consistent brand voice and content calendar across channels.

Skills

TikTok content

Livestream management

Brand positioning

Content funnels

Campaign planning

Team leadership

Tools

TikTok Ads

Job description

DESINCE Sdn. Bhd. in Kapar, Klang, Malaysia, is seeking a hands-on Marketing Manager / Head of Marketing to establish a clear direction and lead our TikTok team.

This role blends brand building, product marketing, content strategy, livestream management, and advertising budget ownership across our e-commerce channels. You will shape content funnels, optimize TikTok Ads campaigns, and collaborate with design, e-commerce, and logistics to deliver campaigns on time.