Malaysia E-commerce Executive/Manager – Tik Tok Shop

Anta International; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

ANTA Sports Products Limited is hiring a skilled E‑Commerce professional to lead TikTok Shop strategy and growth for our brand portfolio, driving GMV and revenue targets. You will own channel performance, campaign planning, content strategy and cross‑functional collaboration with Marketing, Creative, Merchandising, Inventory and Logistics to ensure smooth fulfilment and strong results.

Candidates should have 5+ years in e‑commerce or digital commerce, hands‑on experience with marketplace

Qualifications

• 1–3 years of relevant experience in E-Commerce, marketplace or digital commerce operations.
• Hands-on experience in marketplace operations including product listing, pricing, promotions, and store management.
• Strong understanding of key E-Commerce metrics such as sales, GMV, traffic, conversion rate, ROI and product performance.
• Experience in E-Commerce campaign management and digital advertising including platform campaigns, vouchers and paid media optimization.
• Strong coordination with Merchandising, Inventory, Warehouse, Logistics, Marketing and platform KAMs.
• Proactive, detail-oriented and results-driven with experience in fashion, footwear, sportswear, retail or consumer brands (advantage).

Responsibilities

• Lead TikTok Shop Strategy & Growth, Develop and lead the overall TikTok Shop strategy in line with business objectives and revenue targets.
• Own Channel Performance, take ownership of TikTok Shop performance including GMV, revenue growth, traffic, conversion, AOV and profitability.
• Drive Business Planning, develop and execute annual, quarterly and monthly business plans covering sales targets, campaign calendars, content strategies, promotions and growth initiatives.
• Lead Campaign & Promotional Activities, plan and lead major TikTok Shop campaigns including mega campaigns, seasonal campaigns, product launches, flash sales and brand-led promotions.
• Lead TikTok LIVE & Affiliate Strategy, oversee TikTok LIVE and Affiliate programmes with content planning, host/creator management and promotions.
• Drive Content & Digital Marketing, work with Creative and Marketing teams to develop engaging platform-relevant content and optimise advertising.
• Oversee Product, Inventory & Fulfilment, manage listings, pricing, promotions and inventory across channels with cross-functional teams.
• Manage Performance & Stakeholder Collaboration, monitor metrics and maintain relationships with platform KAMs and internal stakeholders.

Skills

E-Commerce operations

Marketplace operations

Data analysis

Digital advertising

Campaign management

Cross-functional coordination

Problem-solving

Education

Bachelor’s degree in E-Commerce, Digital Marketing or related

Tools

TikTok Shop

Platform advertising tools

Analytics tools

Job description

ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of “Going Beyond Oneself” into everyone’s daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT and MAIA ACTIVE, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

• Manage day-to-day E-Commerce operations across brand platforms and marketplaces, ensuring smooth and timely execution of online activities.
• Support E-Commerce business growth by translating annual and seasonal objectives into actionable initiatives and identifying opportunities to improve sales and business performance.
• Monitor key E-Commerce metrics including sales, traffic, conversion, product performance and store health, and provide insights to identify growth opportunities.
• Plan and execute E-Commerce campaigns and promotions, including seasonal and mega campaigns, flash sales, vouchers, bundles and other platform initiatives. Work closely with platform KAMs to maximise traffic, visibility and sales opportunities.
• Manage on-platform and off-platform advertising activities to drive product visibility, traffic, conversion and sales, while continuously optimising campaign performance.
• Oversee product and inventory management across E-Commerce channels, ensuring accurate product information, competitive pricing and sufficient stock availability through close coordination with Merchandising, Inventory and Warehouse teams.
• Ensure a seamless customer and fulfilment experience by handling customer enquiries and coordinating with relevant teams and logistics partners to resolve order and delivery issues promptly.
• Support monthly reporting and other E-Commerce projects or ad hoc tasks as assigned.

Requirements

• Bachelor’s degree in E-Commerce, Digital Marketing, Business, Marketing or related disciplines.
• 1–3 years of relevant experience in E-Commerce, marketplace or digital commerce operations, with hands-on experience managing online platforms.
• Hands-on experience in marketplace operations, including product listing, pricing, promotions, campaign execution and store management.
• Good understanding of key E-Commerce metrics, including sales, GMV, traffic, conversion rate, ROI and product performance, with strong data analysis skills.
• Experience in E-Commerce campaign management and digital advertising, including platform campaigns, vouchers, bundles and paid media optimisation.
• Strong coordination skills with Merchandising, Inventory, Warehouse, Logistics, Marketing and platform KAMs to ensure smooth E-Commerce operations and fulfilment.
• Proactive, detail-oriented and results-driven, with strong execution, communication and problem-solving skills; experience in fashion, footwear, sportswear, retail or consumer brands is an advantage.

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Core Responsibilities:

• Lead TikTok Shop Strategy & Growth, Develop and lead the overall TikTok Shop strategy in line with business objectives, brand positioning and annual revenue targets.
• Own Channel Performance, Take ownership of TikTok Shop performance, including GMV, revenue growth, traffic, conversion, AOV and channel profitability, and identify opportunities for sustainable growth.
• Drive Business Planning, Develop and execute annual, quarterly and monthly business plans covering sales targets, campaign calendars, content strategies, promotions and growth initiatives.
• Lead Campaign & Promotional Activities, Plan and lead major TikTok Shop campaigns, including mega campaigns, seasonal campaigns, product launches, flash sales and brand-led promotions, ensuring strong commercial results.
• Lead TikTok LIVE & Affiliate Strategy, Oversee TikTok LIVE and Affiliate programmes, including content and campaign planning, product selection, host/creator management, promotional mechanics and performance optimisation to drive engagement, conversion and sales.
• Drive Content & Digital Marketing, Work closely with Creative and Marketing teams to develop engaging, platform-relevant content, while optimising on-platform and off-platform advertising to maximise traffic, visibility and sales.
• Oversee Product, Inventory & Fulfilment, Ensure effective management of product listings, pricing, promotions and inventory across E-Commerce channels, working closely with Merchandising, Inventory, Warehouse and Logistics teams to ensure smooth fulfilment and delivery.
• Manage Performance & Stakeholder Collaboration, Monitor key E-Commerce metrics, maintain strong relationships with platform KAMs and internal stakeholders, identify business opportunities, and support regular performance reporting and other E-Commerce initiatives.

Requirements

• Bachelor’s degree in E-Commerce, Digital Marketing, Business, Marketing or related disciplines.
• 5+ years of relevant experience in E-Commerce, TikTok Shop, marketplace or digital commerce, with proven experience in managing and growing E-Commerce channels.
• Proven track record in TikTok Shop business growth and P&L/channel performance, with strong understanding of GMV, revenue, traffic, conversion, AOV, ROI and profitability.
• Strong experience in developing and executing annual, quarterly and monthly E-Commerce strategies and business plans, including campaign, content, promotional and growth strategies.
• Proven experience in leading TikTok LIVE, Affiliate, KOL/Creator and digital advertising strategies, with strong ability to optimise traffic, conversion and sales performance.
• Strong commercial, analytical and stakeholder management skills, with experience leading cross-functional projects and working closely with platform KAMs, Marketing, Creative, Merchandising and Supply Chain teams.
• Results-driven with strong leadership and execution capabilities; experience in fashion, footwear, sportswear, retail or consumer brands is highly preferred.