E-commerce Business Operations Specialist/Supervisor

Cash Back Application; Kuala Lumpur; On-site; MYR 45,000 - 78,000; Full time

Job summary

MOVA is seeking an E-commerce Business Operations Specialist/Supervisor to drive end-to-end operations for its cashback and e-commerce business in Malaysia. You will collaborate with local merchants, platforms, KOLs/KOC, and cross‑functional teams to ensure smooth daily operations and growth.

The role covers merchant/channel operations, localised marketing campaigns, user and affiliate management, traffic, data analysis, and compliance monitoring, with a strong focus on Shopee, Lazada and TikTok

Qualifications

• Experience in Malaysia e-commerce, cashback, or affiliate operations.
• Familiar with Shopee, Lazada, and TikTok Shop Malaysia.
• Ability to manage promotions, events and affiliates.

Responsibilities

• Support end-to-end operations of MOVA cashback and e-commerce in Malaysia.
• Manage merchant and affiliate channels and relationships.
• Plan and execute localised marketing campaigns for major festivals.
• Oversee C-end user and affiliate system operations and training.
• Audit traffic and content on social platforms (Facebook, Instagram, TikTok).
• Analyze core metrics and ensure compliance with Malaysia rules.

Skills

E-commerce operations

Data analysis

Campaign planning

Bilingual (Mandarin/English)

Stakeholder management

Education

Bachelor’s degree

Tools

Excel

CRM

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

E-commerce Business Operations Specialist/Supervisor

The E-commerce Business Operations Assistant will support the end-to-end operations and growth of MOVA’s cashback and e-commerce business in the Malaysian market. This role will be responsible for merchant and affiliate channel operations, localised marketing campaigns, user and promoter management, social media and traffic operations, business data analysis, and compliance monitoring.

The position requires a strong understanding of the Malaysian e-commerce and cashback ecosystem, particularly platforms such as Shopee, Lazada, and TikTok Shop Malaysia. The ideal candidate should have hands‑on experience in e-commerce, cashback, shopping guide, CPS affiliate, or distribution operations, with the ability to manage both operational execution and business performance.

The role will work closely with local merchants, e‑commerce platforms, KOL/KOC, user communities, affiliate promoters, internal product and technology teams, and China‑based business teams to support MOVA's business growth and ensure smooth daily operations.

Job Highlights

• High‑growth Southeast Asian cashback track, participate in the full‑scale expansion of MOVA platform business


• Comprehensive business coverage including merchants, promoters and C‑end users, enriching full‑link e‑commerce operation capabilities


• Experienced local Chinese team, familiar with both Chinese and Malaysian market rules, flat management and friendly working atmosphere

Key Responsibilities

Merchant & Channel Operations

• Cooperate with official e‑commerce platforms, local merchants and cross‑border Chinese sellers in Malaysia to expand partnership resources


• Negotiate cashback commission rates and exclusive coupon benefits


• Maintain long‑term merchant relationships, manage platform product libraries and cashback commission links


• Timely investigate and solve abnormal commission settlement, invalid links and product off‑shelf issues to ensure the stable operation of MOVA’s cashback system

Localised Marketing & Campaign Planning

• Design and launch customised cashback marketing campaigns based on Malaysia major shopping festivals (9.9, 11.11, 12.12), local national festivals and Chinese traditional festivals


• Develop complete campaign plans, schedule arrangements and incentive strategies for cashback increment, exclusive coupons and affiliate promotion


• Cooperate with social media channels, KOL/KOC and user communities for promotion to boost platform registration, UV traffic and transaction volume

C‑End User & Affiliate System Operations

• Manage MOVA user communities (mainly Malaysian Chinese users)


• Respond to daily user inquiries including cashback delay, order tracking, commission consultation and account‑related issues


• Maintain and manage the affiliate promoter team, formulate reasonable promotion incentive policies and provide professional operation training for promoters


• Monitor core user data including registration rate, activity rate, order conversion rate, cashback verification rate and affiliate fission data to continuously improve user growth and transaction volume

Traffic & Content Operations

• Optimise and audit social media content and materials for Facebook, Instagram and TikTok Malaysia


• Independently complete paid traffic placement, guide high‑quality traffic to MOVA platform, and monitor core indicators such as CAC, ROI and user retention rate


• Optimise shopping guide copywriting and content style to fit the consumption habits of local Malaysian Chinese users

Data Analysis & Compliance Management

• Prepare daily, weekly and monthly business data reports covering GMV, commission revenue, user growth, campaign performance and channel quality


• Analyse conversion bottlenecks, iterate marketing activities and platform operation rules dynamically


• Familiar with Malaysia e‑commerce and cashback affiliate compliance policies, effectively avoid risks such as commission cheating, fake orders and illegal promotion


• Timely synchronise the latest platform rule updates and adjust MOVA’s operation strategies accordingly

Cross‑Department Collaboration

• Collaborate with internal product and technical teams to feedback system bugs and functional optimisation demands


• Communicate externally with e‑commerce platform officials, merchants and local service providers


• Align work progress with domestic Chinese teams in bilingual mode to ensure efficient and smooth business operation

Requirements & Qualifications

• Bachelor/College degree or above, with 1‑3 years of working experience in Malaysia local e‑commerce, cashback, shopping guide or affiliate distribution industry


• Familiar with the operation rules of Shopee, Lazada and TikTok Shop Malaysia


• Candidates with cashback platform and CPS affiliate operation experience are highly preferred; with local community or KOL resources is a plus


• Language: Fluent in Mandarin (native Chinese preferred); proficient in business English for reading platform agreements and communicating with local Malaysian partners; basic Malay language ability is a bonus


• Proficient in Excel for data statistics, pivot analysis and business review. In‑depth understanding of CPS commission logic, cashback and affiliate business model. Capable of writing localized social media copy and troubleshooting order & commission link abnormalities


• Result‑oriented with strong pressure resistance, able to cope with high‑intensity work during major shopping festivals. Excellent communication skills to handle user complaints and merchant disputes. Sensitive to the consumption characteristics of Southeast Asian Chinese market, with strong risk awareness and compliance mindset


• Currently residing in Kuala Lumpur with valid local working permit; owning local merchant, KOL and community resources; experienced in social media paid ads placement