E-commerce Business Operations Assistant

MOVA; Kuala Lumpur; On-site; MYR 39,000 - 61,000; Full time

Job summary

MOVA in Kuala Lumpur is seeking an E-commerce Business Operations Assistant to drive end-to-end operations for the Malaysian cashback and e-commerce business. You will work with merchants, platforms, KOLs, and internal teams to support growth and ensure smooth daily operations.

The role requires hands-on experience in e-commerce, cashback, CPS affiliate or distribution operations, familiarity with Shopee, Lazada and TikTok Shop Malaysia, and strong data analysis, compliance awareness, and

Qualifications

• Bachelor degree or higher, preferably in business or e-commerce.
• Experience in Malaysia e-commerce or cashback domains is preferred.
• Strong understanding of Shopee/Lazada/TikTok Shop Malaysia and CPS affiliate operations.
• Bilingual Mandarin and English; Malay language is a plus.

Responsibilities

• Collaborate with e-commerce platforms and local merchants to expand partnerships.
• Negotiate cashback commissions and exclusive coupon benefits.
• Maintain merchant libraries and cashback links; resolve settlements and link issues.
• Plan localized campaigns for major festivals and promotions across Malaysia.
• Manage MOVA user communities and respond to daily inquiries.
• Oversee affiliate promoter team and provide operation training.
• Monitor KPIs: registrations, activity, orders, and CAC to drive growth.

Skills

CPS affiliate operations

Merchant relations

Campaign planning

Bilingual Mandarin-English

Education

Bachelor/College degree or above

Tools

Excel

CRM tools

Job description

Role Overview

The E-commerce Business Operations Assistant will support the end-to-end operations and growth of MOVA’s cashback and e-commerce business in the Malaysian market. This role will be responsible for merchant and affiliate channel operations, localized marketing campaigns, user and promoter management, social media and traffic operations, business data analysis, and compliance monitoring.

The position requires a strong understanding of the Malaysian e-commerce and cashback ecosystem, particularly platforms such as Shopee, Lazada, and TikTok Shop Malaysia. The ideal candidate should have hands-on experience in e-commerce, cashback, shopping guide, CPS affiliate, or distribution operations, with the ability to manage both operational execution and business performance.

The role will work closely with local merchants, e-commerce platforms, KOL/KOC, user communities, affiliate promoters, internal product and technology teams, and China-based business teams to support MOVA's business growth and ensure smooth daily operations.

Job Highlights

• High-growth Southeast Asian cashback track, participate in the full-scale expansion of MOVA platform business
• Comprehensive business coverage including merchants, promoters and C-end users, enriching full-link e-commerce operation capabilities
• Experienced local Chinese team, familiar with both Chinese and Malaysian market rules, flat management and friendly working atmosphere

Key Responsibilities

Merchant & Channel Operations

• Cooperate with official e-commerce platforms, local merchants and cross-border Chinese sellers in Malaysia to expand partnership resources
• Negotiate cashback commission rates and exclusive coupon benefits.
• Maintain long-term merchant relationships, manage platform product libraries and cashback commission links.
• Timely investigate and solve abnormal commission settlement, invalid links and product off-shelf issues to ensure the stable operation of MOVA’s cashback system.

Localised Marketing & Campaign Planning

• Design and launch customised cashback marketing campaigns based on Malaysia major shopping festivals (9.9, 11.11, 12.12), local national festivals and Chinese traditional festivals.
• Develop complete campaign plans, schedule arrangements and incentive strategies for cashback increment, exclusive coupons and affiliate promotion.
• Cooperate with social media channels, KOL/KOC and user communities for promotion to boost platform registration, UV traffic and transaction volume.

C-End User & Affiliate System Operations

• Manage MOVA user communities (mainly Malaysian Chinese users)
• Respond to daily user inquiries including cashback delay, order tracking, commission consultation and account-related issues.
• Maintain and manage the affiliate promoter team, formulate reasonable promotion incentive policies and provide professional operation training for promoters.
• Monitor core user data including registration rate, activity rate, order conversion rate, cashback verification rate and affiliate fission data to continuously improve user growth and transaction volume.

Traffic & Content Operations

• Optimise and audit social media content and materials for Facebook, Instagram and TikTok Malaysia.
• Independently complete paid traffic placement, guide high-quality traffic to MOVA platform, and monitor core indicators such as CAC, ROI and user retention rate.
• Optimise shopping guide copywriting and content style to fit the consumption habits of local Malaysian Chinese users.

Data Analysis & Compliance Management

• Prepare daily, weekly and monthly business data reports covering GMV, commission revenue, user growth, campaign performance and channel quality.
• Analyse conversion bottlenecks, iterate marketing activities and platform operation rules dynamically.
• Familiar with Malaysia e-commerce and cashback affiliate compliance policies, effectively avoid risks such as commission cheating, fake orders and illegal promotion.
• Timely synchronise the latest platform rule updates and adjust MOVA’s operation strategies accordingly.

Cross-Department Collaboration

• Collaborate with internal product and technical teams to feedback system bugs and functional optimisation demands.
• Communicate externally with e-commerce platform officials, merchants and local service providers.
• Align work progress with domestic Chinese teams in bilingual mode to ensure efficient and smooth business operation.

Requirements & Qualifications

• Bachelor/College degree or above, with 1‑3 years of working experience in Malaysia local e-commerce, cashback, shopping guide or affiliate distribution industry.
• Familiar with the operation rules of Shopee, Lazada and TikTok Shop Malaysia.
• Candidates with cashback platform and CPS affiliate operation experience are highly preferred; with local community or KOL resources is a plus.
• Language: Fluent in Mandarin (native Chinese preferred); proficient in business English for reading platform agreements and communicating with local Malaysian partners; basic Malay language ability is a bonus.
• Proficient in Excel for data statistics, pivot analysis and business review. In-depth understanding of CPS commission logic, cashback and affiliate business model. Capable of writing localized social media copy and troubleshooting order & commission link abnormalities.
• Result-oriented with strong pressure resistance, able to cope with high-intensity work during major shopping festivals. Excellent communication skills to handle user complaints and merchant disputes. Sensitive to the consumption characteristics of Southeast Asian Chinese market, with strong risk awareness and compliance mindset.
• Bonus points: Currently residing in Kuala Lumpur with valid local working permit; owning local merchant, KOL and community resources; experienced in social media paid ads placement.