Digital Usage & Campaign Analytics Specialist

United Overseas Bank; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading bank in Asia is seeking a Strategic Marketing Communications specialist to drive digital customer acquisition and engagement. The successful candidate will develop and implement marketing strategies, manage internal stakeholders, and utilize data analytics to refine campaigns. A Bachelor's degree and expertise in digital marketing are essential. Join us to help shape the future of digital banking.

Qualifications

• Proven experience in digital marketing and campaign management.
• Strong analytical skills to drive data-driven decision-making.
• Ability to collaborate effectively with various stakeholders.

Responsibilities

• Conceptualize and create plans for acquiring and engaging digital customers.
• Define and prioritize marketing campaigns to enhance digital engagement.
• Monitor and support existing features in digital banking systems.

Skills

Digital customer acquisition

Campaign management

Customer experience improvement

Data analysis

Internal stakeholder management

Education

University Bachelor's degree

Tools

Microsoft Office (PowerPoint, Excel, Word)

Analytics tools (e.g., Qlik, Adobe Analytics)

JIRA

Confluence

Job description

A leading bank in Asia is seeking a Strategic Marketing Communications specialist to drive digital customer acquisition and engagement. The successful candidate will develop and implement marketing strategies, manage internal stakeholders, and utilize data analytics to refine campaigns. A Bachelor's degree and expertise in digital marketing are essential. Join us to help shape the future of digital banking.