Digital Usage & Campaigns Analyst

UOB; Kuala Lumpur; On-site; MYR 100,000 - 145,000; Full time

Job summary

A leading bank in Asia seeks a Strategic Marketing Communications professional to enhance customer acquisition and engagement through digital channels. This role involves defining marketing campaigns, managing stakeholders, and leveraging analytics for decision-making. Candidates should have a Bachelor's degree and strong skills in marketing tools and analytics. Join us and make a difference at our dynamic organization in Kuala Lumpur.

Qualifications

• Able to conceptualize and create plans to acquire new digital customers.
• Define and prioritize campaigns and initiatives that improve digital engagement.
• Use analytics to understand customer behaviour and product performance.

Responsibilities

• Champion customer needs and translate insights into actionable improvements.
• Manage internal stakeholders & ensure compliance with regulatory policies.
• Monitor and support existing features in digital and mobile banking system.

Skills

Marketing

Microsoft Office

Analytics tools

JIRA

Confluence

Education

University-Bachelor

Tools

Qlik

Adobe Analytics

Job description

A leading bank in Asia seeks a Strategic Marketing Communications professional to enhance customer acquisition and engagement through digital channels. This role involves defining marketing campaigns, managing stakeholders, and leveraging analytics for decision-making. Candidates should have a Bachelor's degree and strong skills in marketing tools and analytics. Join us and make a difference at our dynamic organization in Kuala Lumpur.