Data Analyst, Campaign Analytics & Campaign Journeys

Alliance Bank Malaysia Berhad; Kuala Lumpur; On-site; MYR 90,000 - 170,000; Full time

Job summary

Alliance Bank Malaysia Berhad is seeking a Data Analyst for Campaign Analytics & Campaign Journeys to drive the transformation toward always-on, event-triggered customer journeys, hyper-personalization and analytics-led decisioning.

You will design, optimize and manage data-driven engagement strategies across the customer lifecycle, bridging Business, Analytics, Data Science and Technology to ensure personalized, predictive journeys and measurable outcomes.

Qualifications

• Bachelor's Degree in Statistics, Data Science, Mathematics, Economics, Business Analytics, Computer Science, Marketing, or related disciplines
• 3-6 years of experience in campaign analytics, CRM, customer engagement, decision management, marketing analytics, customer lifecycle management, or related fields
• Advanced SQL, Python, R, SAS capabilities
• Experience with campaign management, CRM, and journey orchestration platforms
• Experience with visualization and reporting tools such as Power BI, Tableau, or similar
• Strong understanding of customer lifecycle management and decisioning frameworks

Responsibilities

• Lead end-to-end customer journey and campaign management, from opportunity identification and stakeholder engagement through execution, tracking, fulfillment, and post-campaign analysis
• Advise business stakeholders on target audience selection, contact strategies, personalization opportunities, and campaign optimization approaches
• Develop performance reporting and present actionable insights and recommendations to stakeholders and senior management
• Any other adhoc tasks as per assigned by the management

Skills

Campaign analytics

Stakeholder engagement

Data visualization

Education

Bachelor's degree in Statistics/Data Science/Mathematics

Tools

SQL

Python

R

SAS

Power BI

Tableau

Job description

Data Analyst, Campaign Analytics & Campaign Journeys

Play a key role in the transformation from traditional campaign management into always-on, event-triggered customer journeys, hyper personalization and advanced analytics-led decisioning.

Responsible for the design, optimization, and performance management of data-driven customer engagement strategies across the customer lifecycle. This role serves as the bridge between Business, Analytics, Data Science and Technology teams to ensure customer journeys are highly personalized, predictive, and outcome-focused.

Lead end-to-end customer journey and campaign management, from opportunity identification and stakeholder engagement through execution, tracking, fulfillment, and post-campaign analysis

Advise business stakeholders on target audience selection, contact strategies, personalization opportunities, and campaign optimization approaches.

Develop performance reporting and present actionable insights and recommendations to stakeholders and senior management

Any other adhoc tasks as per assigned by the management.

About you

Bachelor's Degree in Statistics, Data Science, Mathematics, Economics, Business Analytics, Computer Science, Marketing, or related disciplines

3-6 years of experience in campaign analytics, CRM, customer engagement, decision management, marketing analytics, customer lifecycle management, or related fields

Advanced SQL, Python, R, SAS capabilities

Experience with campaign management, CRM, and journey orchestration platforms

Experience with visualization and reporting tools such as Power BI, Tableau, or similar

Strong understanding of customer lifecycle management and decisioning frameworks

Alliance Bank Malaysia Berhad and its subsidiary, Alliance Islamic Bank Berhad, offers banking and financial solutions through its consumer, SME, corporate, commercial and Islamic banking. The Bank provides easy access to its broad base of customers throughout the country via multi-pronged delivery channels that include retail branches, Privilege Banking Centres, Business Centres, Investment Bank branches, and mobile and Internet banking.

About Alliance Bank Malaysia Berhad

Alliance Bank Malaysia Berhad and its subsidiary, Alliance Islamic Bank Berhad, offers banking and financial solutions through its consumer, SME, corporate, commercial and Islamic banking. The Bank provides easy access to its broad base of customers throughout the country via multi-pronged delivery channels that include retail branches, Privilege Banking Centres, Business Centres, Investment Bank branches, and mobile and Internet banking.