Digital Usage Analyst

United Overseas Bank; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading bank in Asia is seeking a Strategic Marketing Communications specialist to drive digital customer acquisition and engagement. The successful candidate will develop and implement marketing strategies, manage internal stakeholders, and utilize data analytics to refine campaigns. A Bachelor's degree and expertise in digital marketing are essential. Join us to help shape the future of digital banking.

Qualifications

• Proven experience in digital marketing and campaign management.
• Strong analytical skills to drive data-driven decision-making.
• Ability to collaborate effectively with various stakeholders.

Responsibilities

• Conceptualize and create plans for acquiring and engaging digital customers.
• Define and prioritize marketing campaigns to enhance digital engagement.
• Monitor and support existing features in digital banking systems.

Skills

Digital customer acquisition

Campaign management

Customer experience improvement

Data analysis

Internal stakeholder management

Education

University Bachelor's degree

Tools

Microsoft Office (PowerPoint, Excel, Word)

Analytics tools (e.g., Qlik, Adobe Analytics)

JIRA

Confluence

Job description

**About UOB**United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.**Job Description****Strategic Marketing Communications*** Able to conceptualize and create plans to acquire new digital customers, keep them active and engaged digitally.* Define and prioritize campaigns and initiatives that improve digital engagement and conversion.* Champion customer needs and translate insights into actionable product improvements.* Manage customer communication by focusing on customer experience and user journey to drive digital adoption & usage;* Responsible to ensure consistent quality execution all marketing initiatives.**Campaign Marketing (Mobile and Internet Banking)*** Focus to drive, Mobile Banking (TMRW) on customer lifecycle from adoption to usage;* Manage internal stakeholders & all bank channels eg Sales, Branches, Operations, Call Centre;* Responsible to provide consistent reports (Regulatory & Management) and measure success.* Liaise and work with various stakeholders (Legal, Compliance, Strategic Communications, Brand, Channels, Demand team, Vendor, T&O and etc) pertaining to the development and implementation of TMRW campaigns and communications.* Compliance to Group, Local & Regulatory policies for Digital Banking.* Implement and execute strategy to educate and train internal customer about TMRW services for them to provide the basic support to customer.* Provide updates to senior management monthly or adhoc reports/presentation whenever necessary.**Data-Driven Decision Making*** Use analytics to understand customer behaviour and product performance to refine marketing and communication strategy in order to drive better conversion.* Conduct A/B testing and funnel tracking to draw learnings to plan for future campaigns / initiatives.**Others – Reporting and Monitoring*** Monitor and support existing features in digital and mobile banking system.* Support front-liners on any queries on the features/system functionality.* Review guidelines (by Group/regulatory) to ensure in-compliance and monthly reporting.**Core Competencies (Technical Competencies)*** Marketing* Microsoft Office i.e. PowerPoint, Excel, Word* Analytics tools e.g. Qlik, Adobe Analytics* JIRA and Confluence## **Additional Requirements**University-BachelorBe a Part of the UOB FamilyUOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.Apply now and make a Difference# ****Together, Let’s Build the Future of ASEAN****We value our people and invest in them as we look to fulfil our purpose of building the future of ASEAN. We seek to create a collaborative and progressive environment for them to succeed in their careers for the long term. Explore career opportunities with us today.