Digital Marketing Specialist

Businesslist; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

Businesslist is seeking a Digital Marketing Specialist to plan, execute, and optimise cross-channel campaigns across Google, Meta, LinkedIn, and other channels to boost brand awareness and lead generation.

You will manage budgets, conduct tests, and work with internal teams to build landing pages and content that improve conversions while supporting CRM and marketing automation throughout the funnel.

Qualifications

• Bachelor's Degree or Diploma in Marketing, Business, Communications, or related field.
• 3–5 years in digital/lead gen or campaign management.
• Hands-on with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
• Strong CRM, email marketing, automation, GA4, and conversion tracking knowledge.
• Excellent analytical, PM, and problem-solving skills.
• Self-motivated, results-driven team player with strong communication.

Responsibilities

• Plan, execute, and optimise digital campaigns across Google, Meta, LinkedIn, and other channels.
• Manage paid media budgets, run A/B tests, and improve performance to hit lead targets.
• Collaborate to create landing pages and content to improve conversions.
• Support CRM, email marketing, and marketing automation throughout the customer journey.
• Monitor performance with analytics tools and provide actionable ROI insights.
• Support on-ground marketing initiatives, events, and brand consistency.

Skills

Digital marketing

Performance marketing

Lead generation

Campaign management

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

CRM

Email marketing

Marketing automation

GA4

Conversion tracking

Education

Bachelor's or Diploma in Marketing/Business/Communications

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Job description

As a Digital Marketing Specialist, you will be responsible in planning, executing, and optimising digital marketing campaigns across Google, Meta, LinkedIn, and other relevant channels to drive brand awareness and lead generation. Also:

• Manage paid media budgets, conduct A/B testing, and continuously improve campaign performance to achieve lead and conversion targets.
• Collaborate with internal stakeholders to create landing pages, marketing assets, and content that support campaign objectives and improve conversion rates.
• Support CRM, email marketing, and marketing automation initiatives to nurture leads throughout the customer journey.
• Monitor campaign performance using analytics tools, providing regular reports and actionable insights to enhance marketing effectiveness and ROI.
• Support on ground marketing initiatives, events, partnerships, and brand-building activities while ensuring consistent brand messaging across all touchpoints.

The Successful Applicant

As a successful applicant, you should come with a Bachelor's Degree or Diploma in Marketing, Business, Communications, or a related field. Besides, you should also have:

• Minimum 3-5 years of experience in digital marketing, performance marketing, lead generation, or campaign management.
• Hands-on experience managing Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other digital marketing platforms.
• Strong understanding of CRM systems, email marketing, marketing automation, Google Analytics (GA4), and conversion tracking.
• Excellent analytical, project management, and problem-solving skills with the ability to translate data into actionable recommendations.
• Self-motivated, results-oriented team player with strong communication skills and the ability to manage multiple priorities in a fast-paced environment.

What's on Offer

• Permanent employment contract.
• Based in Kuala Lumpur.