Digital - Digital Marketing - Specialist

Premier Inn Hotels LLC (UAE); Petaling Jaya; On-site; MYR 33,000 - 45,000; Full time

Job summary

Premier Inn Hotels LLC (UAE) is seeking a Digital Marketing Specialist in Malaysia to own the group's digital marketing strategy, build stakeholder relations, and drive measurable engagement and revenue growth. You will support webinars and marketing activities, and optimize programs using a broad mix of digital tactics.

The role requires strong content marketing, SEM, and analytical skills, with the ability to translate insights into tangible results.

Qualifications

• Minimum 5+ years in a similar digital marketing role.
• Proven track record launching campaigns with measurable KPI.
• Strong content marketing and SEM experience at both strategic and tactical levels.
• Ability to translate customer insights into tangible marketing results.
• Strong analytical and problem-solving skills with data synthesis.
• Highly organized, detail-oriented, and able to meet tight deadlines.
• Excellent written and verbal communication to influence stakeholders.
• Proficient with Microsoft Office 365 (PowerPoint, Excel).
• Team player with proactive independence and urgency.

Responsibilities

• Own the group's digital marketing strategy.
• Build and maintain relationships with stakeholders.
• Support internal stakeholders on marketing activities (e.g., webinars) and provide recommendations.
• Use a broad mix of digital tactics to drive engagement and revenue growth.
• Report program performance and build dashboards.
• Develop targeted programs to move prospects from demand to sales opportunities.
• Align with group teams to run campaigns at country level.
• Propose improvements to enhance digital presence.
• Create a knowledge base for stakeholders on digital resources and procedures.

Skills

Digital marketing

Campaign management

Content marketing

SEM

Data analysis

Stakeholder management

Communication

Organization

Education

BA/BS in Marketing or related field

Tools

PowerPoint

Excel

Project management tools

Job description

Digital - Digital Marketing - Specialist

• Salary Range MYR 3,000 - 3,999
• City Bandar Sri Damansara
• Country Malaysia

Job Description

• Taking ownership of our group's digital marketing strategy.
• Establishing and maintaining positive relationships with all stakeholders.
• Supporting internal stakeholders on marketing activity (such as webinars) and providing recommendations on how to increase the effectiveness.
• Utilize a broad mix of digital marketing / campaign tactics to drive measurable engagement and revenue growth.
• Report regularly on program performance, build dashboards that track performance.

C onsistently test, iterate, and optimize marketing programs with the goal of improving performance and informing the development of future initiatives.

• D eveloping targeted programs that help commercial teams move prospects and customers from demand to lead to sales opportunities.

Align with teams across the group to organize campaigns at the country level and achieve shared business outcomes.

Proposing suitable improvements to enhance/optimize our digital presence.

Ensure group digital content is consistently up to date.

Creating a knowledge base to educate stakeholders on the resources available and the various procedures to obtain support from the digital team.

Requirements

• Minimum 5+ year experience in similar role.
  
• Track record of launching successful marketing campaigns with measurable KPI.
  
• Strong content marketing & SEM experiences at both the strategic and tactical level.
  
• Ability to translate customer insights into marketing activities that achieve tangible results.
  
• Strong analytical and problem-solving skills, including the ability to synthesize quantitative and qualitative business insights about various digital marketing programs for customer engagement and sales growth.
  
• BA/BS, Marketing, eCommerce, Business Administration, or related degree is a plus.
  
• Highly organized and detailed oriented, able to handle diverse instances and working under strict timelines in collaboration with the cross-functional matrix organization.
  
• Strong written and communication skills to influence internal and external stakeholders.
  
• Proficient in Microsoft Office 365 – specifically, PowerPoint, Excel & project management skills.
  
• A team player with a can-do attitude with the ability to work proactively and independently.
  
• Acts with urgency, seeks new ideas, and is always able to suggest alternatives when faced with obstacles.
  
• Ability to work well under pressure and have excellent interpersonal and communication skills.
  
• Demonstrates strong personal ethics and a sense of purpose.
  
• Willingness to learn and explore new trends and technology.