Digital Marketing Manager

JACAR SDN BHD; Petaling Jaya; On-site; MYR 80,000 - 120,000; Full time

Job summary

JACAR SDN BHD in Malaysia seeks an experienced Digital Marketing Manager to design and implement strategies across paid channels, driving customer acquisition and app downloads while optimizing ROI.

You will plan, execute, and optimize campaigns on Meta, Google, and TikTok, manage budgets and calendars, and coordinate with Marketing, Design, and IT to enhance app performance and customer experience. A Bachelor's degree and 4–6 years in digital marketing are required, with 1–2 years in leadership.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• 4–6 years of experience in digital marketing, particularly in performance marketing and paid advertising.
• At least 1–2 years of experience leading digital marketing campaigns, projects, or team members.
• Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and digital analytics tools.
• Strong knowledge of digital marketing strategies, app marketing, customer acquisition, conversion optimization, and retention.
• Experience in CRM platforms, marketing automation, customer segmentation, and campaign performance analysis.
• Strong analytical, communication, leadership, and problem-solving skills.
• Ability to manage multiple campaigns, advertising budgets, and deadlines independently in a fast-paced environment.

Responsibilities

• Develop and implement digital marketing strategies aligned with business objectives and growth targets.
• Plan, execute, and optimize digital advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other platforms.
• Drive customer acquisition, app downloads, registrations, service bookings, and repeat purchases.
• Manage digital marketing budgets, calendars, audience targeting, A/B testing, and performance for ROI.
• Develop CRM, customer engagement, retention, and marketing automation strategies via email, SMS, WhatsApp, and push notifications.
• Monitor and analyze KPIs such as CPC, CTR, CPA, CAC, ROAS, conversions, and retention.

Skills

Digital marketing

Performance marketing

Paid advertising

Campaign leadership

Analytics

CRM

Education

Bachelor's Degree in Marketing, Digital Marketing, Business, Communications, or related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Analytics tools

Job description

Develop and implement digital marketing strategies aligned with the company's business objectives and growth targets.

Plan, execute, and optimize digital advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.

Drive customer acquisition, app downloads, registrations, service bookings, and repeat purchases through effective digital marketing campaigns.

Manage digital marketing budgets, campaign calendars, audience targeting, A/B testing, and advertising performance to maximize ROI.

Develop CRM, customer engagement, retention, and marketing automation strategies through email, SMS, WhatsApp, and push notifications.

Monitor and analyse key marketing performance metrics, including CPC, CTR, CPA, CAC, ROAS, conversion rates, and customer retention.

Collaborate with internal teams, including Marketing, Design, and IT, to improve campaign effectiveness, app performance, and customer experience.

Prepare regular marketing performance reports, identify market trends and growth opportunities, and provide strategic recommendations to management.

Job Requirements

Bachelor's Degree in Marketing, Digital Marketing, Business, Communications, or a related field.

Minimum 4-6 years of experience in digital marketing, particularly in performance marketing and paid advertising.

At least 1-2 years of experience leading digital marketing campaigns, projects, or team members.

Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and digital analytics tools.

Strong knowledge of digital marketing strategies, app marketing, customer acquisition, conversion optimization, and retention.

Experience in CRM platforms, marketing automation, customer segmentation, and campaign performance analysis.

Strong analytical, communication, leadership, and problem-solving skills.

Ability to manage multiple campaigns, advertising budgets, and deadlines independently in a fast-paced environment.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a digital marketing manager?
• Which of the following types of qualifications do you have?
• How many years of Digital Advertising experience do you have?
• Do you have Project Leadership experience?
• How much notice are you required to give your current employer?