Marketing Manager

Cognicore Outsourcing Service; Kuala Lumpur; Presencial; MYR 167.000 - 257.000; Jornada completa

Descripción de la vacante

Cognicore Outsourcing Service is seeking a Marketing Lead to drive GTM and brand strategy across India, Malaysia, and regional markets from our Kuala Lumpur hub.

You will lead integrated campaigns, optimize performance across Meta, Google, and TikTok, and scale partnerships with affiliates and KOLs while building a data-driven marketing team.

Formación

• Proven Asian Market track record with success in India, Malaysia, Thailand, Vietnam, or similar.
• Performance marketing expertise across Meta, Google, or TikTok with double-digit ROAS.
• Brand-building experience: launch or scale a brand with defined identity, voice, and positioning.
• Team leadership: led designers, specialists, or analysts; capable of alignment and delegation.
• Data-driven mindset: build dashboards, track LTV, CVR, ROAS, and optimize based on evidence.
• Experience in fintech/crypto or similar fast-paced industries preferred.

Responsabilidades

• Develop GTM & Brand Strategy: define launch plans for new brands across India/Australia and establish identity, tone, and positioning.
• Lead Integrated Campaigns: plan 360-degree campaigns across paid, social, SEO, and CRM; oversee creative production with your Graphic Designer for promotions and product launches.
• Drive Player Acquisition: own all acquisition channels with focus on Meta and TikTok ads; manage budgets, optimize campaigns, and deliver strong ROAS.
• Build Affiliate & KOL Partnerships: establish affiliate program from scratch—recruit partners, negotiate terms, optimize performance; manage influencer campaigns across local markets.
• Manage Retention & Community: develop CRM systems for email, push notifications, and personalized offers; build engaged communities on Telegram and Discord; manage player feedback.
• Lead Team, Budget & Reporting: mentor your team of three specialists and identify future hiring needs; own marketing budget, track ROI, and present data-driven reports to leadership.

Conocimientos

GTM & Brand Strategy

Performance Marketing

Team Leadership

Data-Driven Mindset

Herramientas

Meta Ads Manager

Google Ads

TikTok Ads

Descripción del empleo

Develop GTM & Brand Strategy: Define launch plans for new brands across India/Australia. Establish brand identity, tone of voice, and positioning for each target market.

Lead Integrated Campaigns: Plan and execute 360-degree campaigns across paid ads, social, SEO, and CRM. Oversee creative production with your Graphic Designer for promotions and product launches.

Drive Player Acquisition: Own all acquisition channels with focus on Meta and TikTok ads. Manage budgets, optimize campaigns, and deliver strong ROAS. Identify new channels to scale growth.

Build Affiliate & KOL Partnerships: Establish affiliate program from scratch—recruit partners, negotiate terms, optimize performance. Manage influencer campaigns with KOLs across local/niche markets to amplify reach.

Manage Retention & Community: Develop CRM systems for email, push notifications, and personalized offers. Build engaged communities on Telegram and Discord while managing player feedback.

Lead Team, Budget & Reporting: Mentor your team of three specialists and identify future hiring needs. Own marketing budget, track ROI, and present data-driven reports to leadership.

Requirements & Qualifications

Proven Asian Market Track Record: Successfully marketed to India, Malaysia, Thailand, Vietnam, or others. Understand cultural nuances, platform preferences, and local trends.

Performance Marketing Expertise: Managed significant ad spend across Meta, Google, or TikTok. Delivered double-digit ROAS or scaled acquisition efficiently.

Brand-Building Experience: Helped launch or scale a brand from early stage. Know how to define identity, voice, and positioning for emotional connection with players.

Team Leadership Skills: Led designers, specialists, or analysts before. Inspire alignment, delegate effectively, and collaborate with Product, Compliance, and Support teams.

Data-Driven Mindset: Build dashboards, track LTV, CVR, and ROAS obsessively. Test, measure, and optimize based on evidence. Explain performance with clarity.

Experience in fast-paced/ competitive industry like fintech, crypto, or relevant industry is preferable.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Marketer?
• Have you worked in a role where you were responsible for budget management & forecasting?
• How many years' experience do you have as a Performance Marketer?
• How many years' experience do you have in a marketing role?
• How much notice are you required to give your current employer?
• Which of the following languages are you fluent in?
• Do you have experience with Search Engine Optimisation (SEO)?
• How many years' experience do you have as a CRM Campaign Executive?