DIGITAL MARKETING & SOCIAL MEDIA MANAGER

H.S.S. CONFECTIONERY FOODSTUFF SDN. BHD.; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

H.S.S. CONFECTIONERY FOODSTUFF SDN. BHD. in Kuala Lumpur is seeking a Digital Marketing & Social Media Manager to lead the company’s digital marketing strategy, social channels, content direction, and paid campaigns.

You will manage platforms like Facebook, Instagram, TikTok, and YouTube, develop campaign plans, coordinate creators, monitor analytics, and drive growth and brand exposure through data-driven optimization.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• 5+ years of relevant digital marketing work experience; FMCG or consumer goods preferred.
• Proficiency with Meta Ads Manager and understanding of TikTok/Google Ads.

Responsibilities

• Develop overall digital marketing strategy aligned with business and brand objectives.
• Create annual, quarterly, and monthly digital marketing plans for products and campaigns.
• Manage social media platforms (Facebook, Instagram, TikTok, YouTube) and influencer marketing.
• Set up and optimize paid campaigns across platforms; manage budgets and audiences.

Skills

Digital Marketing

Social Media Management

Content Strategy

Paid Digital Advertising

Team Leadership

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Job description

The Digital Marketing & Social Media Manager leads the company's digital marketing and social media functions, taking management responsibility for digital marketing strategy, social media growth, content direction, paid advertising, digital marketing campaigns, and influencer/KOL marketing. The role enhances the company's brand exposure on digital channels, consumer engagement, and overall digital marketing effectiveness through systematic marketing planning, effective execution, and data-driven continuous optimization, supporting the company's business and brand development objectives.

Key responsibilities

Develop overall digital marketing strategy based on company business and brand objectives

Create annual, quarterly, and monthly digital marketing plans covering key products, major campaigns, promotional periods, and digital marketing priorities

Develop target consumer profiles, channel strategies, and corresponding digital marketing approaches for different brands and product categories

Identify new digital marketing opportunities, platforms, and promotional methods suitable for FMCG and consumer goods markets

Monitor competitor brands, consumer behavior, and digital market trends to inform marketing strategy development

Manage Facebook, Instagram, TikTok, YouTube, and other official social media platforms

Develop platform-specific objectives and operational directions based on user characteristics and brand requirements

Manage overall Social Media Calendar to ensure continuous operation of all official accounts according to plan

Monitor follower growth, engagement performance, consumer feedback, and overall platform performance

Develop overall content strategy, content pillars, and creative direction for company digital channels

Plan content based on brand, products, promotional activities, seasonal periods, and consumer needs

Develop and review creative briefs, core messaging, content concepts, and campaign communication direction

Coordinate production of short videos, product content, lifestyle content, photography, and other social media content

Manage Meta, TikTok, Google, and other approved digital platform paid advertising

Set up and manage ad audience, targeting, retargeting, placement, deployment cycles, and approved budget allocation

Conduct appropriate testing on ad creative, target audiences, and ad formats to improve ad performance

Continuously monitor performance during ad deployment and optimize based on actual data

Manage digital marketing campaigns, new product launches, seasonal campaigns, consumer promotions, and other approved marketing projects

Develop campaign plans with clear objectives, target consumers, core messaging, digital channels, execution timelines, and required deliverables

Establish and maintain KPIs applicable to company digital marketing and social media activities

Integrate performance data from social media, paid advertising, digital campaigns, and influencer marketing

Analyze marketing performance, consumer behavior, trends, and overall digital marketing effectiveness against established objectives

Submit monthly Digital Marketing Performance Reports to management

Lead and supervise team members under Digital Marketing and Social Media functions

Set clear responsibilities, work priorities, deadlines, and performance requirements for team members

Develop and manage overall digital marketing budget and control approved expenditures

Manage Digital Agencies, Content Production Partners, and other external service providers

About you

Bachelor's degree in Marketing, Digital Marketing, Business Management, Mass Communication, Advertising, Media, or related field

Minimum 5 years of relevant digital marketing work experience; experience in FMCG, food and beverage, retail, or consumer goods industries is preferred

Minimum 2 years of supervisory or team leadership experience preferred

Must have practical operational experience in Digital Marketing, Social Media Management, Content Strategy, and Paid Digital Advertising

Proficiency with Meta Ads Manager and understanding of TikTok Ads, Google Ads, and other relevant digital advertising platforms

Practical experience in developing and executing Digital Campaigns and new product launch promotions

Experience managing Influencers, KOLs, and Content Creators

Strong capabilities in Digital Analytics, Campaign Measurement, and Performance Optimization

Experience managing Agencies, content production units, and external suppliers

FMCG or Consumer Brand work experience is preferred

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Marketing and Social Media Manager?
• Which of the following types of qualifications do you have?
• How many years of Digital Advertising experience do you have?