Digital Marketing Executive

EUNIKI; Kuala Lumpur; On-site; MYR 42,000 - 64,000; Full time

Job summary

EUNIKI is seeking a Digital Marketing Executive to plan, execute and optimise campaigns across TikTok, Meta, Instagram and other channels from Kuala Lumpur. You will manage day-to-day execution, track KPIs, and report performance to clients.

Your role includes coordinating with content creators, designers and commerce teams, developing calendars and proposals, and staying abreast of latest platform trends to drive ROAS.

Qualifications

• 2–4 years of relevant digital marketing experience
• Agency experience is a plus
• Proficient with social media platforms and advertising tools
• Proficient in PowerPoint/Google Slides for presentations
• Strong communication and organisational skills

Responsibilities

• Plan, execute and optimise campaigns across platforms like TikTok, Meta, Instagram and others
• Manage day-to-day campaign execution based on objectives, timelines and KPIs
• Support paid media campaigns including setup, monitoring, optimisation and reporting
• Track metrics including reach, engagement, traffic, leads, conversions and ROAS
• Analyse campaign performance and provide actionable recommendations
• Collaborate with content creators, designers, KOLs and commerce teams
• Develop campaign calendars, content plans and digital activation ideas
• Prepare client proposals, strategy decks and performance reports
• Conduct competitor, audience, platform and market research
• Stay updated on TikTok, Meta, social media trends
• Coordinate campaign deliverables and ensure timely completion
• Support client servicing and attend client meetings when required

Skills

Campaign management

Analytics & data interpretation

Cross-platform advertising

Communication skills

PowerPoint/Slides

Education

Diploma or Bachelor's Degree in Marketing/Digital Marketing/Related field

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

Plan, execute and optimise digital marketing campaigns across platforms such as TikTok, Meta, Instagram, Facebook and other relevant digital channels.

Manage day-to-day campaign execution based on client objectives, timelines and KPIs.

Support paid media campaigns, including campaign setup, monitoring, optimisation and reporting.

Track key metrics including reach, engagement, traffic, leads, conversions, ROAS and other campaign-specific KPIs.

Analyse campaign performance and provide actionable recommendations for improvement.

Work closely with content creators, designers, KOL/influencer and commerce teams to ensure campaigns are executed effectively.

Develop campaign calendars, content plans and digital activation ideas.

Support the preparation of client proposals, strategy decks, campaign presentations and performance reports.

Conduct competitor, audience, platform and market research.

Stay updated on TikTok, Meta, social media, creator marketing and digital trends.

Coordinate campaign deliverables and ensure projects are completed according to agreed timelines.

Support client servicing and participate in client meetings when required.

Requirements

Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Business or related field.

2–4 years of relevant digital marketing experience preferred.

Agency experience will be an advantage.

Good understanding of social media and digital marketing platforms.

Familiarity with Meta Ads Manager and TikTok Ads Manager is an advantage.

Able to understand campaign data and translate performance into practical actions.

Comfortable working with PowerPoint/Google Slides and preparing professional presentations.

Strong communication, organisation and problem-solving skills.

Able to manage multiple campaigns and deadlines in a fast-moving environment.

Good command of English, Bahasa Malaysia and Mandarin. Proactive, responsible and willing to take ownership of assigned campaigns.