Digital Marketing Executive

DS Plastic Innovations Sdn Bhd; Seberang Perai; On-site; MYR 39,000 - 56,000; Full time

Benefits offered by this job

Attendance allowance

Medical reimbursement

Free parking

EPF, SOCSO and EIS contributions

Job summary

DS Plastic Innovations Sdn. Bhd. in Penang seeks a Digital Marketing Executive to plan, execute and optimize campaigns that strengthen brand awareness, attract potential customers and generate qualified leads.

You will work independently, manage multiple campaigns and deliver measurable results. Responsibilities include planning monthly calendars, implementing strategies across social media, search engines, websites and ads on Meta, Google and TikTok; tracking performance, preparing reports and

Qualifications

• Diploma or Degree in Digital Marketing, Marketing, Advertising, Business, Mass Communication or a related field.
• Minimum 3 years of relevant working experience in digital marketing or performance marketing.
• Proven experience planning, executing and optimizing digital marketing campaigns.
• Practical knowledge of advertising platforms such as Meta Ads, Google Ads, TikTok Ads or similar.
• Good understanding of SEO, social-media marketing, content marketing and lead generation.
• Able to interpret marketing performance metrics and recommend improvements.
• Experience managing advertising campaigns within approved budgets.
• Strong analytical, problem-solving and communication skills.
• Creative, proactive and results-oriented.
• Able to work independently, manage multiple campaigns and meet deadlines.
• Competitive monthly basic salary of RM3,500–RM5,000, depending on experience and capabilities.

Responsibilities

• Plan, develop, execute and monitor digital marketing campaigns aligned with company objectives.
• Prepare monthly marketing plans, campaign calendars and promotional activities.
• Implement marketing strategies across social media, search engines, websites and other relevant digital channels.
• Manage and optimize digital advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads and other relevant channels.
• Conduct audience targeting, keyword research, advertising creative testing and campaign optimization.
• Develop marketing activities to attract potential customers and generate qualified enquiries.
• Plan and coordinate social-media marketing activities across Facebook, Instagram, TikTok and other relevant platforms.
• Support SEO activities to improve website visibility and organic search performance.
• Prepare regular digital marketing performance reports and track advertising expenditure, website traffic, customer enquiries and conversions.
• Work closely with Sales, Graphic Design and other relevant departments to coordinate marketing materials and campaign schedules.

Skills

Digital marketing

Campaign optimization

Advertising platforms

SEO

Lead generation

Analytics

Communication

Education

Diploma or Degree in Digital Marketing, Marketing, Advertising, Business, Mass Communication or a related field

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

We are looking for an experienced, creative and results-driven Digital Marketing Executive to plan, execute and optimize digital marketing activities that strengthen brand awareness, attract potential customers, generate qualified leads and support business growth. The successful candidate will be responsible for managing digital marketing campaigns, improving online visibility, developing marketing strategies and analyzing campaign performance. This role requires a hands‑on individual who can work independently, manage multiple marketing activities and deliver measurable results.

Key responsibilities

• Plan, develop, execute and monitor digital marketing campaigns aligned with company objectives
• Prepare monthly marketing plans, campaign calendars and promotional activities
• Implement marketing strategies across social media, search engines, websites and other relevant digital channels
• Manage and optimize digital advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads and other relevant channels
• Conduct audience targeting, keyword research, advertising creative testing and campaign optimization
• Develop marketing activities to attract potential customers and generate qualified enquiries
• Plan and coordinate social‑media marketing activities across Facebook, Instagram, TikTok and other relevant platforms
• Support SEO activities to improve website visibility and organic search performance
• Prepare regular digital marketing performance reports and track advertising expenditure, website traffic, customer enquiries and conversions
• Work closely with Sales, Graphic Design and other relevant departments to coordinate marketing materials and campaign schedules

About you

• Diploma or Degree in Digital Marketing, Marketing, Advertising, Business, Mass Communication or a related field
• Minimum 3 years of relevant working experience in digital marketing or performance marketing
• Proven experience planning, executing and optimizing digital marketing campaigns
• Practical knowledge of advertising platforms such as Meta Ads, Google Ads, TikTok Ads or similar
• Good understanding of SEO, social‑media marketing, content marketing and lead generation
• Able to interpret marketing performance metrics and recommend improvements
• Experience managing advertising campaigns within approved budgets
• Strong analytical, problem‑solving and communication skills
• Creative, proactive and results‑oriented
• Able to work independently, manage multiple campaigns and meet deadlines
• Competitive monthly basic salary of RM3,500–RM5,000, depending on experience and capabilities
• Attendance allowance, subject to company policy
• Medical reimbursement after confirmation, subject to eligibility
• Free parking
• EPF, SOCSO and EIS contributions

About us

DS Plastic Innovations Sdn. Bhd. is based in Bukit Mertajam, Penang.

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