Digital Marketing Executive - Social Growth Strategy

Bold Inspiration (M) Sdn Bhd; Penang; On-site; MYR 28,000 - 45,000; Full time

Job summary

Bold Inspiration (M) Sdn Bhd is seeking a Digital Marketing Executive to manage social media campaigns and craft content proposals. The role is on-site in Penang and involves hands-on scripting, editing, and copywriting for social media assets across platforms such as TikTok, YouTube Shorts, and Instagram Reels.

The ideal candidate has a Bachelor’s degree in Advertising/Media/Marketing, experience with video production, and is fluent in English and Mandarin or Bahasa Malaysia to liaise with

Qualifications

• Bachelor’s degree or equivalent in Advertising/Media, Marketing, or related field.
• Experience creating video content for social platforms (TikTok, YouTube Shorts, Instagram Reels).
• Ability to liaise with other departments and external creators.

Responsibilities

• Oversees growth of all social media channels.
• Develops content strategy to drive awareness, engagement and conversions via organic and paid channels.
• Manages collaboration with external creators.

Skills

Video scripting

Video editing

Copywriting

Social media management

Content strategy

Education

Bachelor’s Degree in Advertising/Media/Marketing

Job description

Bold Inspiration (M) Sdn Bhd is seeking a Digital Marketing Executive to manage social media campaigns and craft content proposals. The role is on-site in Penang and involves hands-on scripting, editing, and copywriting for social media assets across platforms such as TikTok, YouTube Shorts, and Instagram Reels.

The ideal candidate has a Bachelor’s degree in Advertising/Media/Marketing, experience with video production, and is fluent in English and Mandarin or Bahasa Malaysia to liaise with