Digital Marketing Executive

Institute of Enterprise Risk Practitioners; Petaling Jaya; Presencial; MYR 37.000 - 54.000; Tempo integral

Benefícios oferecidos por esta vaga

Bonus

Training opportunities

Hotel stay

Medical insurance

Personal accident insurance

Statutory benefits

Resumo da vaga

The Institute of Enterprise Risk Practitioners is seeking a Digital Marketing Executive to drive content creation, social media management and lead generation. You will manage campaigns across Google Ads and social platforms, optimize SEO driven content, and coordinate with an outsourced webmaster for website updates.

The role requires a diploma or degree in digital marketing with 2–4 years of experience, strong copywriting, and proficiency with WordPress and EDM tools.

Qualificações

• Diploma or Degree in Digital Marketing, Marketing, Mass Communications or a related field.
• 2–4 years of relevant working experience in digital marketing.
• Good command of written English, with strong copywriting and content creation skills.
• Familiar with LinkedIn, Facebook and TikTok content management.
• Hands-on experience with Google Ads and social media advertising for lead generation.
• Understanding of SEO and AEO concepts.
• Basic knowledge of WordPress.
• Familiar with EDM or email marketing platforms.
• Able to analyse marketing data and prepare performance reports.
• Good organisational, communication and coordination skills.

Responsabilidades

• Plan, write and publish content across LinkedIn, Facebook and TikTok.
• Develop monthly content calendars and manage regular posting schedules.
• Create compelling marketing messages, captions and copywriting to promote products and services.
• Monitor social media engagement and identify opportunities to improve brand awareness and audience reach.
• Plan, execute and manage EDM campaigns and email marketing schedules.
• Plan, execute and manage paid advertising campaigns on Google Ads and social media platforms.
• Coordinate with outsourced webmaster for SEO-related website improvements.
• Prepare monthly digital marketing performance reports.
• Track lead generation results and optimize campaign effectiveness.

Conhecimentos

Content creation

Copywriting

Social media management

Campaign analytics

Communication

Coordination

Creative thinking

Formação

Diploma/Degree in Marketing or Digital Marketing

Ferramentas

Google Ads

WordPress

EDM platforms

SEO tools

Descrição da vaga

Are you creative, proactive and passionate about digital marketing? Do you have the initiative to turn ideas into engaging content and effective marketing campaigns?

We are looking for a hands-on, resourceful and results-driven Digital Marketing Executive to manage our digital marketing activities, strengthen our online presence and generate business leads through various digital channels.

The ideal candidate should be independent, take ownership of assigned tasks and be willing to explore new ideas, platforms and technologies to improve our digital marketing efforts.

KEY RESPONSIBILITIES

1. Social Media Management & Content Creation

• Plan, write and publish engaging content across LinkedIn, Facebook and TikTok.
• Develop monthly content calendars and manage regular posting schedules.
• Create compelling marketing messages, captions and copywriting to promote the company's products and services.
• Monitor social media engagement and identify opportunities to improve brand awareness and audience reach.
• Ensure social media content is consistent with the company's branding and marketing objectives.

2. EDM & Email Marketing

• Plan, write, prepare and execute Electronic Direct Mail (EDM) campaigns.
• Manage email marketing schedules and distribution.
• Monitor EDM campaign performance, including open rates, click-through rates and engagement.
• Explore ways to improve email marketing effectiveness and audience engagement.
• Plan, execute and manage paid advertising campaigns on Google Ads and social media platforms.
• Develop and optimise advertising campaigns to generate quality leads and support business growth.
• Monitor advertising budgets, analyse campaign performance and improve cost-effectiveness.
• Track lead generation results and recommend strategies to improve conversion rates.
• Identify new digital marketing opportunities and channels to reach potential customers.

4. SEO & AEO

• Understand and implement Search Engine Optimisation (SEO) strategies to improve website visibility and organic traffic.
• Understand Answer Engine Optimisation (AEO) and its role in improving visibility across AI-powered search platforms.
• Conduct basic keyword research and optimise marketing content for search visibility.
• Coordinate with the outsourced webmaster on SEO-related website improvements when required.

5. Website & Outsourced Webmaster Coordination

• Coordinate with the outsourced webmaster on website updates, improvements and other website-related requirements.
• Prepare website write-ups, marketing content, images and other materials for the outsourced webmaster to implement.
• Provide clear instructions and briefs to ensure website updates are carried out accurately.
• Follow up and review completed updates to ensure accuracy and consistency with the company's branding and marketing objectives.
• Possess basic knowledge of WordPress to carry out simple and urgent website updates when necessary.

Note: The company website is already developed. Regular website content uploading, technical updates, maintenance and other website-related work will be handled by the outsourced webmaster.

6. Performance Monitoring & Reporting

• Prepare monthly digital marketing performance reports.
• Monitor and analyse social media performance, EDM campaigns, website traffic and paid advertising results.
• Track lead generation performance and campaign effectiveness.
• Provide insights and recommendations to improve digital marketing strategies and overall results.

REQUIREMENTS & QUALIFICATIONS

Diploma or Degree in Digital Marketing, Marketing, Mass Communications or a related field.

2–4 years of relevant working experience in digital marketing.

Good command of written English, with strong copywriting and content creation skills.

Familiar with LinkedIn, Facebook and TikTok content management.

Hands-on experience with Google Ads and social media advertising for lead generation.

Understanding of SEO and AEO concepts.

Basic knowledge of WordPress.

Familiar with EDM or email marketing platforms.

Able to analyse marketing data and prepare performance reports.

Good organisational, communication and coordination skills.

THE IDEAL CANDIDATE

We are looking for someone who is:

• Proactive & Takes Initiative – Takes ownership of tasks, identifies opportunities and does not wait to be told what to do.
• Independent – Able to plan, organise and execute work with minimal supervision.
• Creative & Resourceful – Able to develop fresh content ideas and effective marketing approaches.
• Eager to Learn – Willing to learn new skills, explore emerging technologies and keep up with digital marketing trends.
• Responsible & Results-Oriented – Focuses on delivering quality work and achieving measurable marketing results.
• Well-Organised – Able to manage multiple marketing activities and coordinate effectively with external parties.

REMUNERATION & BENEFITS

• Competitive monthly salary of RM3,300–RM4,800, depending on experience and capabilities.
• Performance-based annual bonus, subject to company and individual performance.
• Employer-Sponsored Training – Opportunities to attend training programmes, courses and professional development activities to enhance skills and knowledge.
• Free Hotel Stay – Complimentary hotel accommodation, subject to company policy and availability.
• Medical Insurance – Medical insurance coverage provided by the employer.
• Personal Accident Insurance – Personal accident insurance coverage provided by the employer.
• Statutory contributions and employment benefits in accordance with applicable Malaysian employment laws and company policy.
• Opportunities to learn, grow and develop digital marketing skills.

READY TO JOIN US?

If you are self-motivated, resourceful and enjoy taking ownership of digital marketing activities, creating engaging content and generating business leads, we would love to hear from you!