Digital Marketing Executive

FunnelEvo Group; Petaling Jaya; On-site; MYR 40,000 - 60,000; Full time

Job summary

FunnelEvo Group is seeking a Digital Marketing Executive in Malaysia to plan, execute, and optimise campaigns across Facebook, Instagram, TikTok, and Google Ads. The role focuses on driving website traffic, generating leads, and managing budgets while producing compelling content and landing pages.

You will monitor performance, report findings, and support events and trainings as needed. Proficiency with WordPress and analytics tools is essential for success in this hands-on, fast-paced team.

Qualifications

• Experience planning, executing, and optimising digital campaigns.
• Ability to generate website traffic and qualified leads.
• Familiarity with ads on Facebook, Instagram, TikTok, and Google Ads.

Responsibilities

• Identify opportunities to increase organic traffic and align with social strategy.
• Monitor KPIs and recommend improvements to optimise performance.
• Plan, set up, and manage conversion-focused campaigns across Facebook, Instagram, and TikTok.
• Generate leads for the sales team via website campaigns.
• Write engaging ad copy for social media, landing pages, and websites.
• Monitor ad performance and manage a weekly budget of RM5,000–RM10,000.
• Build/update landing pages using WordPress.
• Compile and present performance reports to team and management.
• Support events or training on Saturdays when required.
• Create marketing posters and manage Google Ads campaigns as needed.
• Perform other digital marketing duties as assigned.

Skills

Digital marketing

Facebook Ads

Instagram Ads

TikTok Ads

Google Ads

Content writing

WordPress

Website analytics

Tools

WordPress

Google Analytics

Google Ads

Facebook Ads Manager

Job description

Job Description

We are seeking a results-driven and proactive Digital Marketing Executive to plan, execute, and optimise digital marketing campaigns across multiple platforms. The successful candidate will be responsible for generating website traffic and leads, managing advertising budgets, developing campaign content, and reporting campaign performance to the marketing team and management.

Here are the key responsibilities and tasks typically associated with this role:

• Identify and propose new opportunities to increase organic traffic in line with the company's direction and social media advertising strategy.
• Monitor key marketing metrics and KPIs, and recommend continuous improvements to optimise campaign performance.
• Plan, set up, and manage conversion-focused advertising campaigns on Facebook, Instagram, and TikTok.
• Generate qualified leads for the sales team through website-based digital campaigns.
• Write compelling advertising copy for social media platforms, landing pages, and websites.
• Monitor advertising performance and manage a weekly advertising budget ranging from RM5,000 to RM10,000.
• Build and update campaign landing pages using WordPress.
• Compile, update, and present advertising data and performance reports to the marketing team and manager.
• Support company events or training programmes held on Saturdays when required.
• Create marketing posters and manage Google Ads campaigns as an added advantage.
• Perform other digital marketing-related duties as assigned.