Senior Digital Marketing Executive

Borong; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Borong in Kuala Lumpur is seeking a Digital Marketing Specialist to lead our social media and advertising efforts. The role covers content planning, copywriting, and campaign management across multiple platforms. You will collaborate with designers, optimize campaigns on Meta and Google Ads, and produce SEO-focused blog content.

Strong English skills and a proactive, analytical mindset are essential. This position offers a dynamic environment in Malaysia's digital marketing scene, with

Qualifications

• 3–4 years in digital marketing or social media management.
• Strong English language skills, written and spoken.
• Proficiency with Canva and CapCut for content creation.
• Experience managing Meta and Google Ads campaigns.
• Familiarity with SEO basics and keyword research.
• Experience with Google Analytics and Meta Business Suite.
• Excellent organisational and project management abilities.
• Ability to work independently and collaborate cross-functionally.

Responsibilities

• Plan and manage monthly content calendar across platforms.
• Create engaging copy and coordinate with designers.
• Publish content on Facebook, LinkedIn, Instagram, TikTok.
• Respond to inquiries and comments professionally.
• Monitor trends and propose new content ideas.
• Deliver performance reports using Google Analytics and Meta Business Suite.
• Align all content with brand voice and business goals.

Skills

English proficiency

Written communication

Cross-functional collaboration

Analytical skills

Organisational skills

Creative copywriting

Education

Bachelor's degree in Marketing, Mass Communication, or Business

Diploma in Marketing or related field

Tools

Canva

CapCut

Meta Ads

Google Ads

Google Analytics

Meta Business Suite

Job description

Key Responsibilities

Social Media Management

• Plan and manage the monthly content calendar across all social media platforms.
• Create engaging copy and coordinate with designers to produce high-quality social media content.
• Publish content across Facebook, LinkedIn, Instagram, TikTok, and other relevant platforms.
• Respond to enquiries and comments across social media platforms in a timely and professional manner.
• Monitor social media trends and recommend new content ideas to improve engagement and reach.
• Ensure all content aligns with the company's brand voice and business objectives.

Paid Advertising

• Setting up and managing Meta Ad and Google Ad campaigns.
• Monitor campaign performance and report on key metrics.
• Support the testing of ad creatives, copy, and audiences to improve campaign performance.
• Work closely with the team to implement campaign optimisations and achieve marketing objectives.

Content Writing

• Write SEO-optimised blog articles to improve organic search rankings.
• Conduct keyword research and identify content opportunities.
• Work with internal stakeholders to gather information and develop meaningful content.

Performance & Reporting

• Monitor website and campaign performance using tools such as Google Analytics and Meta Business Suite.
• Prepare regular marketing reports with insights and recommendations.
• Stay updated with digital marketing trends, platform updates, and industry best practices.

Requirements

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Business, or a related field.
• 3-4 years of experience in digital marketing, social media management, or performance marketing.
• Proficient in English, with good written and verbal communication skills. Proficiency in Bahasa Malaysia is an advantage.
• Proficient in Canva, CapCut or similar editing tools for creating and editing social media content.
• Experience managing Meta and Google Ad campaigns.
• Knowledge of SEO principles and keyword research.
• Familiarity with Google Analytics and Meta Business Suite.
• Strong organisational and project management skills.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Creative mindset with attention to detail and strong analytical skills.

Bonus Points

• Experience using marketing automation or CRM platforms (e.g. Brevo, HubSpot).
• Experience working in B2B, eCommerce, SaaS, or marketplace businesses.

What Success Looks Like

Within your first 6-12 months, you'll:

• Execute a consistent and engaging social media content strategy.
• Produce good-quality blog content that supports marketing campaigns.
• Execute and manage Meta Ads campaigns consistently.
• Maintain timely, professional engagement with our online community.
• Use campaign insights and analytics to continuously improve marketing performance.