Digital Content Executive

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

Astro Malaysia Holdings Berhad is a leading content and consumer company in Malaysia, serving a broad audience across TV, radio, digital and commerce platforms. We seek a creative content professional to develop and execute Malay-language digital content that supports client pitches and revenue goals.

You will collaborate with Sales, Campaign Managers and Content teams to deliver timely, platform-appropriate articles and social media, while staying ahead of Malay digital trends and audience

Qualifications

• Bachelor’s degree in Mass Communications, Media Studies, Marketing, Journalism, or related fields.
• Strong command of Bahasa Melayu; working level of English.
• 2+ years of BM digital content, editorial, or branded content experience.
• Experienced in Canva and Capcut.
• Solid understanding of social media, digital formats, and Malay audience trends.
• Strong storytelling with focus on commercial outcomes.
• Organised, timely, proactive, and adaptable.
• Collaborative team player who can work independently when needed.

Responsibilities

• To develop and execute digital-first BM branded content (articles and social media) for Malay audiences that support client content pitches, branded content solutions, and revenue objectives across Astro’s digital ecosystem.
• Work with Sales, Campaign Managers and Content teams to ensure strategies are executable and delivered on time.
• Stay updated on Malay digital trends, social media formats, and audience behaviour; tailor content to each platform’s DNA.
• Align content ideas with engagement and reach objectives and apply performance insights to recommendations.

Skills

Bahasa Melayu fluency

English proficiency

Storytelling

Organised & proactive

Collaborative teamwork

Education

Bachelor’s Degree in Mass Communications, Media Studies, Marketing, Journalism, or related fields

Tools

Canva

Capcut

Job description

WHY JOIN US?

We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

To develop and execute digital-first BM branded content (articles and social media) for Malay audiences that support client content pitches, branded content solutions, and revenue objectives across Astro’s digital ecosystem.

Key Accountability Areas:

• #1 Content Strategy & Creation - Create and publish BM branded articles and social media content for Malay audiences based on client briefs - Contribute to Malay-market content innovation/content pitch ideas and proposal development
• #2 Trend, Audience & Platform Intelligence - Stay updated on Malay digital trends, social media formats, and audience behaviour - Content should take each platform's specific content DNA and audience demographic into consideration - Identify content opportunities that can enhance content innovation/content pitch and proposal strength
• #3 Revenue & Performance Awareness - Align content ideas with engagement and reach objectives - Apply performance insights to strengthen content recommendations
• #4 Collaboration & Execution Support - Work closely with Sales, Campaign Managers and Content teams to ensure strategies are executable and delivered on time

Key Challenges:

• Producing fresh, relevant ideas in a competitive digital landscape
• Managing multiple tasks and deadlines simultaneously
• Balancing creative ideas with platform and client requirements

Requirements:

• Bachelor’s Degree in Mass Communications, Media Studies, Marketing, Journalism, or related fields
• Strong command of Bahasa Melayu; working level of English required
• More than 2 years experience in BM digital content, editorial, or branded content
• Experienced in Canva and Capcut
• Solid understanding of social media, digital content formats, local entertainment and lifestyle trends, and Malay audience behaviour
• Strong storytelling instincts with an interest in commercial outcomes
• Organised, timely, proactive, and adaptable
• A collaborative team player who can work independently when needed

REQUIREMENTS:

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals. To learn more about Astro, kindly login to www.astro.com.my